Investigation Discovery Delivers Best August Ever for L+3 Prime
By: Caryn Robbins Sep. 09, 2015
Investigation Discovery (ID) clinched its best August ever for L+3 in Prime delivery among P2+, HH, P25-54, W25-54, M25-54, P18-49 and W18-49 , completing six consecutive months of year-over-year Prime delivery growth among P2+, HH, W25-54 and W18-49, and double digit growth among P2+, HH, P25-54, P18-49 and W18-49 (see chart below).*
In August, ID continued its reign as the #3 ad-supported cable network on television for W25-54 and the #6 ad-supported cable network for P25-54 in Total Day,** also experiencing the best August ever in Total Day delivery among P2+, HH, P25-54, and W18-49, with year over year double digit delivery growth among P2+, W25-54, P18-49 and W18-49. Notably, the season five premiere of Homicide Hunter: Lt. Joe Kenda on Tuesday, August 18 at 10/9c broke ID's record for best Prime telecast ever for delivery among P2+ (1.86 million) and HH (1.562 million) for L+3. The premiere ranked #4 for delivery among HH in its time period in all ad-supported cable, and ranked #5 for delivery among P2+ and W25-54 delivery in its time period in all ad-supported cable. Overall, the HOMICIDE HUNTER premiere helped bolster ID to have its best Prime night ever for delivery among P2+ (1.495 million) and HH (1.218 million).P2+ +19% (901k vs. 760k)
HH +14% (752k vs. 659k)
P25-54 +10% (375k vs. 340k)
W25-54 +9% (254k vs. 232k)
P18-49 +18% (304k vs. 257k)
W18-49 +12% (202k vs. 181k) August '15 vs. August '14: Total Day Delivery (L+3 Day data)
P2+ +11% (644k vs. 581k)
HH +7% (561k vs. 526k)
P25-54 +5% (293k vs. 278k)
W25-54 +10% (205k vs. 186k)
P18-49 +12% (240k vs. 215k)
W18-49 +15% (168k vs. 146k)
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