Fox Sports 1 opened its 10 DAYS OF THUNDER programming block with strong performances from NASCAR and MLB last weekend, delivering the channel its second most-watched day and its second most-watched program since launch. America's new sports network averaged 745,000 viewers from 6:00 AM ET to 6:00 PM ET on Saturday (5/17), headlined by live coverage of the NASCAR SPRINT ALL-STAR RACE averaging 3,482,000 viewers, according to Nielsen.
The NASCAR SPRINT ALL-STAR RACE was also the most-watched sports event, and in fact, the most watched ad-supported cable telecast, of the weekend, with viewership peaking at 4,027,000 between 10:30-10:45 PM ET. Preceding the race, All-Star Race Qualifying scored 2,014,000 viewers, almost tripling last year's average of 690,000. The post-race edition of Fox Sports LIVE, Fox Sports 1's flagship news, highlights and analysis program, set a new audience record, garnering 2,584,000 viewers, surpassing the previous mark of 2,272,000 recorded on Feb. 20, 2014. Earlier in the day the Pittsburgh Pirates-New York Yankees Contest posted 481,000 viewers making it Fox Sports 1's most-watched non-exclusive MLB game to-date. Opening 10 DAYS OF THUNDER on Friday (5/16) with 12 consecutive hours live from Charlotte Motor Speedway, Fox Sports 1 was the most-watched network among ad-supported cable sports networks from 7:00-11:00 PM ET, averaging 1,076,000 viewers. Running on Friday night for the first time, the NASCAR ALL-STAR SHOWDOWN, the last-chance qualifier for the All-Star event, scored 1,217,000 viewers.Videos