ESPN & ESPN Deportes Launch First Ad for UEFA EURO 2016 Campaign 'More Than Football'
With two weeks until the kickoff of UEFA European Football Championship, today ESPN is debuting "More Than Football," an integrated marketing campaign celebrating the world's most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.
The campaign's inaugural spot - available in English and Spanish - introduces sweeping shots of French landmarks interlaced with footage of some of the most iconic moments and players in the history of the tournament, including Cristiano Ronaldo, Wayne Rooney and Zlatan Ibrahimovic. Following a French theme, which will be emphasized throughout the campaign, the ad plays to the sound of French alternative rock band M83's "Outro."ESPN, ESPN3, ESPN Deportes, ESPN DEPORTES Radio will present exclusive coverage of UEFA EURO 2016. Additionally, ESPN's digital HUB for soccer, www.espnfc.com, ESPN FC on TV,SportsCenter, as well as ESPN Deportes' Fuera de Juego and Jorge Ramos y Su Banda will combine to present the most-comprehensive news and information coverage of the quadrennial football championship for Europe in the United States. Full schedule of the matches on ESPN is available here
Image courtesy of ESPN press
