Bai Brands to Premiere UNBELIEVERS Short Film Series at 2017 Tribeca Film Festival

Bai Brands to Premiere UNBELIEVERS Short Film Series at 2017 Tribeca Film Festival

Bai Brands to Premiere UNBELIEVERS Short Film Series at 2017 Tribeca Film Festival

Bai Brands, the MAKERS of Bai, Bai Bubbles, Bai Supertea and Antiwater, today announced the release of its short film series, UNBELIEVERS, produced in partnership with Tribeca Studios. As the official water and flavored water of the 2017 Tribeca Film Festival, Bai will premiere the first film in this series during the Festival's annual Tribeca Disruptive Innovation Awards (TDIA) on Tuesday, April 25. Tribeca Film Festival, presented by AT&T, takes place April 19-30, 2017 in New York City.

"Unbelievers" profiles individuals who embody Bai's mission to challenge the status quo and innovate with passion and purpose. The films are part of the brand's "Unbelieve" campaign, which highlights the origins of Bai and celebrates those who strive to better themselves and their communities by moving beyond the boundaries of the ordinary. The four films are produced by Tribeca Studios in association with Bai Brands with Henry Busby directing the stories on Jessamyn Stanley and Burnell Colton and Sasha Levinson directing the stories on Don McPherson of Enchroma and Steph Korey and Jen Rubio of Away. A trailer of the "Unbelievers" series can be found here: Unbelievers Trailer.

"Bai was built on the notion of 'Unbelieving,'" said Bai Founder Ben Weiss. "We unbelieved that coffeefruit couldn't be more than a byproduct, that a beverage couldn't taste good without sugar or artificial sweeteners and that a small startup couldn't disrupt a multi-billion-dollar industry. Through our partnership with Tribeca, we are proud to highlight other 'Unbelievers' who have embraced the possible over the impossible and impacted the lives of others by blazing their own trails."

"Working with Bai, as well as Henry and Sasha, Tribeca Studios was able to profile four individuals who each show what is possible if you defy conventional wisdom, and persevere in bringing to life your dream. We can't wait for people to hear their stories and be as inspired as we are by them," said Paula Weinstein, EVP of Tribeca.

The "Unbelievers" series will premiere with the story of Jessamyn Stanley, the self-proclaimed "Fat Yogi," on April 25at the Bai-supported Tribeca Disruptive Innovation Awards, sponsored by AT&T. Bai will then release three additional stories in the following weeks. The film subjects include:

  • Jessamyn Stanley, Yoga Teacher and Author of "Every Body Yoga" Jessamyn Stanley is an internationally recognized yoga teacher, award-winning Instagram personality (@mynameisjessamyn) and healthy body image advocate. As a teenager and young woman, Jessamyn struggled to accept her body. Through practicing yoga, she began to realize what her body was capable of and the 29-year-old is now leading a body positivity revolution. She spreads a message of self-love, self-care and positivity that has left a strong impact on her community. Jessamyn has been profiled by a wide range of media, including Good Morning America, TIME, People and more. When she's not on the road teaching, she lives in Durham, North Carolina.
  • Burnell Colton, Entrepreneur In the wake of Hurricane Katrina, Burnell Colton returned to the Lower Ninth Ward of New Orleans, a neighborhood listed as a "food desert" by the US government, to open shops and restore the community one small business at a time. Teaching himself the skills he needed to build his own business on a budget, the entrepreneur succeeded in opening several businesses including a grocery store, market, barbershop and laundromat. Colton's story of "Unbelieving" proves that even in the most hopeless of situations, there are opportunities to build positive change.
  • Don McPherson, Glass Scientist Great things start from small beginnings, and some begin as fortuitous "accidents." In 2005, Don McPherson, who has a Ph.D. in Glass Science, discovered that the glasses he had designed for surgeons also did something extraordinary they allowed color blind people to see color. Defying all odds and the industry's doubt that anything could be done, McPherson and collaborator Andy Schmeder founded Enchroma, an eyewear company with a mission to change the way the world sees color. By "Unbelieving" the impossible, he has helped his community view the world with a new and improved pair of glasses.
  • Steph Korey and Jen Rubio, Founders of Away Steph Korey and Jen Rubio set out to reimagine the travel luggage industry by creating a suitcase with the busy traveler in mind. Designing a line of suitcases that came with a TSA-approved lock, unbreakable exterior, four wheels and a built-in USB charging system, the ladies "Unbelieved" that the ultimate travel companion needed to break the bank. The film tells an empowering story of two young female entrepreneurs that have conquered stereotypes and embraced challenges head on.

As an official Festival partner, Bai will serve its portfolio of enhanced waters, as well as signature cocktails, at all official Festival events and at the Tribeca Festival HUB at Spring Studios.

For more information on Bai, visitwww.DrinkBai.comand follow Bai on Facebook (, Twitter ( and Instagram (

ABOUT BAI BRANDS Bai is an innovative beverage brand that brings great taste and better ingredients together at last. It's Bai, Bai Bubbles and Bai Supertea lines offer fresh fruit flavor and antioxidants with no artificial sweeteners and only 5 calories and 1 gram of sugar per serving. Bai also produces Antiwater, an antioxidant-infused, super-purified bottled water.The company was founded by 20-year beverage industry veteran Ben Weiss in 2009 and was acquired by Dr Pepper Snapple Group (NYSE: DPS) in January 2017. For more information, visit

ABOUT THE TRIBECA FILM FESTIVAL The Tribeca Film Festival brings together visionaries across industries and diverse audiences to celebrate the power of storytelling. A platform for independent filmmaking, creative expression and immersive entertainment, Tribeca supports emerging and established voices, discovers award-winning filmmakers, curates innovative and interactive experiences, and introduces new technology and ideas through panels, premieres, exhibitions, and live performances.

Founded byRobert De Niro,Jane RosenthalandCraig Hatkoffin 2001, following the attacks on the World Trade Center, Tribeca has evolved from an annual event to spur the economic and cultural revitalization of lowerManhattanto a gathering place for filmmakers, artists, innovators, and the global creative community. Through programs that embrace storytelling in all of its expansive formsfilm, TV, online work, VR/AR, and musicTFF reimagines the cinematic experience and explores how art can unite communities. This year's festival runsApril 19-30, 2017.

ABOUT TRIBECA STUDIOS In continued support of Tribeca Enterprises' mission, Tribeca Studios develops and produces original programming for leading digital networks, custom film projects in association with brand partners and digital content for emerging platforms. Tribeca Studios delivers high quality storytelling across the evolving media landscape by utilizing our network of filmmakers and established track record in film and television production.

SOURCE Bai Brands

Bai Brands to Premiere UNBELIEVERS Short Film Series at 2017 Tribeca Film Festival

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