ABC's WORLD NEWS Ranks No. 1 in Key Demo
By: Caryn Robbins
For the week of May 5, 2014, "ABC World News with Diane Sawyer" averaged 7.354 million Total Viewers and a 1.6 rating/7 share/1.883 million in Adults 25-54, according to Nielsen Media Research.
Head to head, "World News" beat "NBC Nightly News" in 3 of 5 telecast during the week in Adults 25-54, beating "NBC Nightly News" on Monday (+266,000 - 2.038 million vs. 1.772 million), on Wednesday (+22,000 - 1.914 million vs. 1.892 million) and on Thursday (+139,000 - 1.893 million vs. 1.754 million). In Adults 25-54, "World News" trailed "NBC Nightly News" by only 18,000 demo viewers (1.883 million vs. 1.901 million) for the week. Also, "World News" slashed its year-to-year Adults 25-54 margin with "NBC Nightly News" by -93% (18,000 vs. 256,000). "World News" narrowed its Total Viewer margin with "NBC Nightly News" week to week by -6% (877,000 vs. 932,000). Season to date, "World News" is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+4%), delivering its most-watched season in 5 years and best news demo number in 3 years - since the 2008-09 and the 2010-11 seasons, respectively. "World News" also stands as the only evening newscast to improve its demo performance from the previous season compared to "CBS Evening News" (-6%) and "NBC Nightly News" (-2%).ABC WORLD NEWS 7,354,000 1.6/7; 1,883,000 1.0/5; 1,272,000 4.9/10
NBC NIGHTLY NEWS 8,231,000 1.6/7; 1,901,000 1.2/6; 1,470,000 5.6/12
CBS EVENING NEWS 6,258,000 1.2/5; 1,470,000 0.8/4; 979,000 4.3/ 9
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 5/5/14, 4/28/14 and
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