ABC's THE BACHELORETTE Is Night's No. 1 Series in Total Viewers

ABC ranked No. 1 Monday in Total Viewers (5.5 million) and Adults 18-49 (1.5/6-tied w/ NBC) while winning the night for the 5th time in the last 6 weeks in Adults 18-34 and across all key Women.

ABC's "The Bachelorette" was Monday's most watched show overall (6.8 million) and the night's No. 1 TV series in Adults 18-49 for its 6th straight first-run telecast (1.9/7).

"The Bachelorette" (8:00-10:00 p.m. - 6.8 million and 1.9/7 in AD18-49): Ranking No. 1 in each half-hour among young adults from 8:00-10:00 p.m., "The Bachelorette" led runner-up NBC in the 2-hour slot (w/ "American Ninja Warrior") by 10% in Total Viewers (6.8 million vs. 6.2 million) and 12% among Adults 18-49 (1.9/7 vs. 1.7/7).

"Mistresses" (10:00-11:00 p.m. - 3.1 million and 0.8/3 in AD18-49): At 10:00 p.m. "Mistresses" outperformed CBS' "Braindead" in the hour by 100% in Adults 18-49 (0.8/3 vs. 0.4/2). The ABC drama improved from its most recent regular telecast (2.8 million and 0.7/2, respectively, on 6/27/16) in both Total Viewers (+11%) and Adults 18-49 (+14%), delivering its strongest numbers in 5 weeks - since 6/6/16.

Projections Rationale: Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/11/16.

Photo credit: ABC/ Veronica Gambini*

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