ABC's MISS AMERICA Scores 4-Month Slot Highs

"The 2015 MISS AMERICA Competition" (9:00-11:00 p.m. - 6.7 million and 1.5/4 in AD18-49):
Opposite stiff competition from NBC's SUNDAY NIGHT FOOTBALL (Chicago-San Francisco) and CBS' NFL overrun-inflated lineup, ABC's Sunday 9:00-11:00 p.m. broadcast of "The 2015 MISS AMERICA Competition" jumped over its lead-in and gained 1.7 million viewers and 31% in Adults 18-49 from its first half-hour to its final half-hour.

During its final half-hour from 10:30-11:00 p.m., as Miss New York Kira Kazantsev was crowned, "The MISS AMERICA Competition" drew 7.6 million viewers and a 1.7 rating, 5 share with young adults.

In Total Viewers and Adults 18-49, ABC earned its strongest entertainment numbers in the time slot in 4 months - since the "Billboard Music Awards" on 5/18/14.

ABC's "Miss America" topped NBC's 2014 broadcast of "Miss USA" by 1.1 million viewers and 7% in Adults 18-49 (5.6 million and 1.4/4 on 6/8/14).

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 09/14/14.

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