ABC WORLD NEWS Continues to Close Ratings Gap with NBC NIGHTLY NEWS

By: Oct. 30, 2012
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For the week of October 22, 2012, "ABC World News with Diane Sawyer" averaged 7.59 million Total Viewers and a 1.6 rating/7 share/1.89 million in Adults 25-54, according to Nielsen Media Research. Growing week to week by 8% in Total Viewers and by 11% in Adults 25-54 (7.05 million and 1.71 million, respectively, on w/o 10/15/12) to hit season highs in both measures, "World News" drew its most-watched week in 6 weeks and best news demo performance in 8 weeks – since w/o 9/10/12 and w/o 8/27/12, respectively.

On Tuesday (10/23/12), "World News" delivered its strongest telecast of the season in both Total Viewers (8.16 million) and Adults 25-54 (2.09 million).

"World News" narrowed its margins with "NBC Nightly News" week to week in both Total Viewers (-45% - 439,000 vs. 805,000) and Adults 25-54 (-30% - 321,000 vs. 459,000) to turn in its smallest overall viewer gap since premiere week – since w/o 9/24/12.

"World News" cut its year-to-year gaps with "NBC Nightly News" in Total Viewers (-58% - 439,000 vs. 1.04 million) and Adults 25-54 (-17% - 321,000 vs. 387,000). In fact, "World News" has cut its year-to-year Total Viewer gap with the NBC newscast for the 8th week in a row and in 9 of the last 10 weeks.

Season-to-date, "World News" has narrowed its Total Viewer gap (-30%) with "NBC Nightly News" by double digits for the second year in a row to post its smallest (439,000) with the NBC program in 4 years– since the 2008-09 season.

"World News" outdrew the "CBS Evening News" by 1.22 million Total Viewers and 186,000 Adults 25-54, delivering its largest news demo advantage of the season.

"ABC World News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network.



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