ABC Family's BABY DADDY Hits Multi-Month Highs Across Key Demos

Soaring by double digits in L+3 delivery to hit multi-month ratings highs, "Baby Daddy" set 5-month highs in Adults 18-34 (541,000/0.8 rating - tie), Adults 18-49 (789,000/0.6 rating) and Women 18-49 (556,000/0.9 rating) and over 4-month highs in Total Viewers (1.144 million) and Viewers 12-34 (637,000/0.7 rating) - since 1/14/15 and 1/28/15, respectively. In fact, it was the series' 2nd most watched telecast in over 1 year in Adults 18-34, Adults 18-49 and Women 18-49.

"Baby Daddy" was easily the #1 cable-TV telecast in its time period across Women 18-34, Women 18-49 and Females 12-34 and was the night's #1 series telecast the slot in Adults 18-34 and Viewers 12-34.

"Baby Daddy" built solidly over its "Melissa & Joey" lead-in by double digits across all demos, including by 7% in Total Viewers (1.144 million vs. 1.067 million), by 22% in Adults 18-34 (541,000 vs. 445,000), by 9% in Adults 18-49 (789,000 vs. 727,000) and by 17% in Viewers 12-34 (637,000 vs. 546,000).

"Baby Daddy" built by considerable double-digit margins in L+3 versus L+SD delivery across the board, including by 54% in Total Viewers (1.144 million vs. 743,000), by 47% in Adults 18-34 (541,000 vs. 367,000), by 54% in Adults 18-49 (789,000 vs. 511,000) and by 52% in Viewers 12-34 (637,000 vs. 419,000).

Source: NTI, U.S. 6/10/15, Live + 3 Day ratings.

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