Monarch Airlines Confirmed as Headline Sponsor for Ski and Snowboard Show London and North

LONDON, UNITED KINGDOM - VOS Media is delighted to announce Monarch Airlines as headline sponsor of both the Ski and Snowboard Show London and the inaugural Ski and Snowboard Show North, both opening in October this year.

Monarch, the leading scheduled leisure airline has invested in this high profile event sponsorship as part of their strategy to position themselves as 'the skier's choice of airline'. They have chosen to support both the London and Manchester shows to enhance their wider investment with the Telegraph Media Group, and highlight Monarch's new ski destinations from both of these cities.

Along with headline sponsorship of the events, Monarch Airlines will also sponsor the Ice Rink and Curling Lanes at both events, which provide free ice skating and curling for visitors. The Monarch Curling Lanes will also play host to live competitions every day of each show, where visitors can play to win return flights to any of Monarch's ski destination airports.

Kevin George, Managing Director of Monarch Airlines, commented; "After successfully launching our new scheduled flights to ski destinations for winter 12/13, we are keen to highlight our products and services to ski and snowboard enthusiast who are beginning to think about their winter holiday for this year. Sponsoring the Ski and Snowboard Shows fits into the airlines aim to put the fun back into flying and allows us to speak to a national audience of ski enthusiast."

The Ski and Snowboard Shows are set to attract over 50,000 visitors between the London and Manchester event, and have already secured extensive support from two UK based snow centres, plus around 150 exhibitors, including retailers, brands and resorts, who have signed up to attend.

Damian Norman, Managing Director of VOS Media, says "Having a headline sponsor of this size on board for our shows, and in particular for our Manchester show as a launch event, is a tremendous demonstration of the strength of VOS Media's snow sports portfolio, and its ability to get brands in front of UK skiers and snowboarders. What's more, the easy access that Monarch provides to so many European resorts goes hand in hand with our own mission to break down the barriers to get more Brits skiing and support the snowsports industry as a whole."

Monarch operates flights to all seven ski destinations from Manchester and Gatwick Airport and selected ski destination from Birmingham, Leeds Bradford and London Luton Airport. 160 ski resorts are within easy access of these airports, giving UK holiday makers a stress free route to resorts in France, Switzerland, Austria, Germany and Italy.