Taylor Swift Crushes YouTube's 24-Hour Record
The video premiered during the MTV VMAs last Sunday night August 27. After 24 hours, the video racked in over 43.2 million viewers, smashing Psy's record of 36 million for his "Gentleman" video. The new video acquired 30,000 views per minute during the first 24 hours and averaged 3 million views per hour.
"Look What You Made Me Do" is Swift's departure from her classic tone. The video portrays Swift literally rising from the dead as she becomes more glamorous and powerful. There is even a point in the video where the "New Taylor" is standing on top of all of her former personas, labeled in the song as "Old Taylor," as she declares her arrival in a new era. Her next album, Reputation, will be released on November 10th.
If you haven't seen the record-breaking video yet, click here to take a look.