Lloyd Aur Norman Helms Lyric Video for Florida Georgia Line's 'Dirt'
SAE Institute Nashville Music Business Program faculty member Lloyd Aur Norman directed the lyric video for Florida Georgia Line's hit song "Dirt". The video has received more than 900,000 plays on YouTube, and the song is the sixth consecutive single of the duo to peak at either #1 or in the Top 3 on the Billboard Hot Country Songs chart.
"The video was created with an amazing crew during a three day span in Nashville and Copper Canyon Ranch in Hopkinsville, KY," says Norman, who's a winner of five design Addy awards from the American Advertising Federation. "I love making music videos because they combine all my interests - audio, video, and design. My focus is on becoming the best music video director that I can be."
Norman grew up in Memphis and graduated from Christian Brothers High School in 2002. In 2007, he graduated from University of Memphis with a Bachelor of Music degree in Music Business, and in 2013, he earned a Bachelor of Fine Arts degree from O'More College of Design in Franklin, TN. He developed his interest in film making in 2012, when he directed his first video for a Tennessee-based band. The clip received homepage placement on CMT.com, regular rotation on TCN, and feature placement on GAC.
While he was still in school, Norman made industry connections - and developed his skills - through internships at NARAS (National Academy of Recording Arts and Sciences) in Memphis, web design firm Studio 202 in Franklin, and Big Machine Label Group in Nashville. In April 2014, he became the Director of Content & New Media at Big Loud Mountain (management company of such chart-topping country artists as Florida Georgia Line, Chris Lane, and Dallas Smith) in Nashville and became a faculty member of the Music Business Program at SAE Institute Nashville, specializing in video and web technology. He's also the owner of Villain Place, a company that he founded in 2010 which provides audio, video, and design services - including album covers and merchandise - for musicians.
"I really appreciate SAE's Music Business program because the focus is on preparing students for the music industry as it is today, where having a varied skill set and an entrepreneurial spirit is imperative," says Norman. "I love running into SAE students and alumni around Nashville, and they're definitely everywhere. The school's large international network creates many employment possibilities for grads - the business of music is built on relationships and determination."
SAE Institute provides aspiring creative media professionals with a foundation of practical theory and valuable hands-on training in their chosen areas of concentration. Under the guidance of our faculty, which is comprised of working industry professionals, students gain the essential experience they need for entry-level jobs in the entertainment business. Our students are supported in their job searches by SAE's international network of alumni, many of whom are leaders in the music, film, game arts, and live performance arenas. We offer programs in audio technology across our seven US campuses, along with a music business program at select locations, all fully accredited and focused on preparing students for employment when they graduate. Bachelor's Degree programs in Animation, Audio, Film, Game Art & Graphic Design are available at the two locations of Ex'pression College, which is owned and operated by SAE Institute Group, Inc. SAE Institute Group, Inc. is a part of Navitas LTD. Learn more at USA.sae.edu.
Navitas is an Australian global education leader, providing pre-university and university programs, English language courses, migrant education and settlement services, creative media education, student recruitment, professional development, and corporate training services to more than 80,000 students across a network of over 100 colleges and campuses in 27 countries. Learn more at Navitas.com.