Jason Aldean, Panic! At The Disco, Luis Fonsi, & More Added to the 2018 NCAA March Madness Music Festival Lineup
The NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One have announced additional artists for the 2018 NCAA March Madness Music Festival. The free, three-day live music celebration, set to take place March 30 - April 1, is open to the public at Hemisfair in San Antonio.
On Friday, March 30, GRAMMY nominated, platinum-selling country star Kelsea Ballerini will tip-off the night before two-time and reigning ACM "Entertainer of the Year" Jason Aldean takes the stage as the AT&T Block Party headliner.
On Saturday, March 31, three-time GRAMMY award nominee and international star, Luis Fonsi will take the stage to start day two of the live music celebration and GRAMMY award-winning band Imagine Dragons will close the night as the Coca-Cola Music headliner.
On Sunday, April 1, GRAMMY award-winning, singer-songwriter, pop performing artist Daya will open the final day of the festival at the Capital One Jam Fest followed by GRAMMY nominated rock band Panic! At The Disco and OneRepublic. They join previously announced GRAMMY award-winning global pop band and headliner Maroon 5.
The NCAA March Madness Music Festival will also provide live streaming coverage of many of the stellar performances via ncaa.com, bleacherreport.com, and the official NCAA March Madness YouTube channel. For more details about the weekend, fans can stay up-to-date by visiting ncaa.com/musicfest,following @FinalFour on Twitter or downloading the Final Four app presented by AT&T.
This is a non-ticketed event, open to the public on a first-come basis, featuring the following events:
Friday, March 30-AT&T Block Party
Performances from 4 p.m. to 10 p.m. local time
AT&T's Block Party will also be live streamed on att.com/blockparty
Saturday, March 31 - Coca-Cola Music
Live broadcast of the first semifinal game
Performances from 2 p.m. to 10 p.m. local time
Sunday, April 1 - Capital One JamFest®
Panic! At The Disco
Performances from 3 p.m. to 10 p.m. local time
The Music Festival has brought one-of-a-kind concert experiences to over 150,000 music fans each year. In 2017, performers included Aerosmith, The Chainsmokers and Macklemore and Ryan Lewis. Top-tier performers over the years have included Kendrick Lamar, Fall Out Boy, Twenty-One Pilots, Aloe Blacc, Lukas Graham, Flo Rida, Panic! At the Disco, Pitbull and Jason Derulo. Additional performers who have helped celebrate Final Four weekend throughout the years include Rihanna, Zac Brown Band, Lady Antebellum, Weezer, Bruce Springsteen and the E Street Band, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney and Taylor Swift, among many others.
The NCAA March Madness Music Festival is an activation extension of the NCAA's Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032.
Specific media event credentials will be issued for Friday, Saturday and Sunday (March 30-April 1) at Hemisfair. Men's Final Four game credentials will not be accepted.
For the eighth consecutive year, Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2018 NCAA Division I Men's Basketball Championship across four national television networks - TBS, CBS, TNT and truTV - and via NCAA March Madness Live.
This year, TBS will televise the NCAA Final Four National Semifinals will be televised on Saturday, March 31, along with the National Championship on Monday, April 2.