HARD SUMMER Music Festival Drops Trailer Today
By: Caryn Robbins May. 02, 2017
Last year's HARD SUMMER music festival only featured five female performers. This year's edition--set for August 5 & 6 in Southern California--features 25. Today (May 2), HARD Events has released its annual trailer which takes a satirical, consciousness-raising, pro-women look at how supergroup GRL PWR gets on the bill. It's DJ Snake, Claude VonStroke, What So Not, Party Favor and Kayzo as never seen before.
Super sleaze agent Harvey says to his clients--"Sex sells, not music!"--as he adjusts their anatomy to fit HARD's founder and festival mastermind Gary Richards' request for more female talent. Longtime collaborator director Agata Alexander-who has entertained HARD fans with her smart, edgy video concepts (including pairing HARD performers as canines and putting together the legendary 'Strawberry Gang') leaps into the timely discussion of how women are perceived in entertainment. The piece culminates with epic festival footage set to Cray's "Infinity Signs" (listen here).
View the HARD SUMMER trailer--which also features Gary Richards (aka DESTRUCTO) and HARD SUMMER performers Anna Lunoe, Uffie, Kittens, Cray and J Worra--now at https://youtu.be/rsA766FTm_4.
The HARD SUMMER line-up is:
SATURDAY, AUGUST 5
DJ Snake * Justice DJ Set * Rae Sremmurd * Zeds Dead
Tchami * Cashmere Cat * Skepta * Ty Dolla $ign * Malaa * A-Trak * Mobb Deep
Wiwek * Chris Lake * Chris Lorenzo * Amine Edge & Dance * Drezo * Mustdie!* Saymyname
Cray * Jubilee * Oski * Qrion * Phlegmatic Dogs * Nukid * Masha * Whipped Cream
SUNDAY, AUGUST 6
Snoop Dogg Performing Doggystyle * Dog Blood * Bassnectar * Migos
Shiba San * MK * Ekali * Giraffage * Jackmaster * Jimmy Edgar * J. Phlip * Floating Points (DJ Set) * Motez
London On Da Track * Nancy Whang * Louisahhh * Tink * Walker & Royce * Hotel Garuda
Volac * Brohug * LDRU * Colby J * Deux Twins
To stay up to date on all HARD SUMMER happenings, join the event page at: http://bit.ly/HARD10YRfbevent
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