Baby Ariel Unveils New Single and Video For PERF
Known worldwide as the "Queen of Gen Z," and now making waves with her own original music, the rising pop artist Baby Ariel has unveiled her latest single "Perf" (Baby A Records) - available today via all digital music retailers and streaming services. Baby Ariel's newest track is accompanied by a bright and playful companion visual directed by HustleCake (Khalid, Whiz Khalifa), available to view on her official YouTube channel HERE.
"Singing is always something that I've loved and I've wanted to express and show to the world," Baby Ariel tells Billboard in an exclusive behind-the-scenes look at the making of her new "Perf" video. "With social media, one of the rules I've always given myself is to just be myself... with music, I really wanna do the same thing where all of my music is truly me...It comes from the heart and it's me."
"Perf" arrives hot on the heels of Baby Ariel's acclaimed debut single "Aww," which just last month formally introduced the musical.ly star's signature pop sound to the masses. "Aww" is joined by a colorful music video, which co-stars friends and high profile influencers including Patrick Starr, Arii, Zach Clayton, Daniel Skye, and more. The visual received over 2 million individual views within the first 24 hours and has since gone on to amass over 26 million views via YouTube alone. Proving an instant hit, "Aww" rose to #6 on Spotify's "United States Viral 50" and #13 on the overall "Global Viral 50." The track swiftly earned praise from a wide span of media outlets with TIME naming it among its "5 Songs You Need To Listen To This Week" while declaring it "a light and frothy pop bop with of-the-moment minimalist production, a sweet message and an especially sharp musical break." "Aww" "perfectly encapsulates (Baby A's) endearing Internet-grown persona," wrote Billboard, while DuJour noted, "Her first original song offers a catchy pop sound coupled with loveable lyrics and a bit of a twist." Additional praise rolled in from Pop Dust, Blackbook, Tiger Beat, Idolator, Hollywood Life and more.
Baby Ariel - a.k.a. Florida-based 17-year-old Ariel Martin - is by any estimation a wide-reaching worldwide phenomenon. She first began garnering epic online attention in 2015 with a series of videos on musical.ly and by 2017 had quietly built a cumulative audience of 35 million-plus followers across a range of social media platforms. In addition to her ever-growing popularity, Baby Ariel has been feted with a long list of honors and major media coverage. The winner of "Choice Muser" at two consecutive Teen Choice Awards, she has been profiled on CBS' 60 Minutes, CNN, and ABC's Good Morning America, garnered the Wall Street Journal's prestigious "Innovator Honor," starred on the cover ofBillboard, and was named to both TIME's "25 Most Influential People on the Internet" and FORBES's "Top Influencers 2017: Entertainment" listings. What's more, Baby Ariel has earned a seeming endless string of award nominations, spanning the iHeartRadio Music Awards, People's Choice Awards, Streamy Awards, Shorty Awards, and most recently, Telemundo's Premios Tu Mundo Awards.
After co-headlining YouTube's 2016 DigiTour, Ariel has only expanded her influence with the launch of her Arielmoji sticker app, as well as her ever-evolving merchandise line available to supporters and fans. More importantly, she has taken every opportunity to use her popularity to uplift and inspire. Her anti-bullying #ArielMovement was recently recognized by PEOPLE for her positive impact on #hackharrassment to end trolling and internet negativity.