Ariana & The Rose to Kickoff 'Drybar After Hours' Music Series

Ariana & The Rose is thrilled to announce its partnership with Drybar, the nation's leading hair blowout destination. 'Drybar After Hours' is a direct reflection of the brand's belief in the synergy between music and experience. Ariana, who is a Drybar customer and is featured on the company's newly released CD, proved to be a perfect pick for the series launch.

The co-promotion will include a music video, which will be shot on-site at New York City's Flatiron Drybar location during an after-hours invite only event. The video will be used to promote the "Drybar Mix Tape", a full-length CD featuring some of their favorite artists, which will also be for sale at all Drybar locations - and will be released through all of Drybar's social media channels, and on the film section of their website this summer.

Ariana & The Rose, led by the talented and beautiful Ariana DiLorenzo, is a New York-based pop-synth outfit on a mission to 'make pop girls cool again.' "Pop shouldn't be just a guilty pleasure," she says. Indeed, having worked with and currently endorsed by some of the music industry's best and brightest, the high fashion Ariana is constantly drawing inspiration from the endless artists and designers she surrounds herself with; New York City herself is one of Ariana's biggest muses. Injected in her music is this fusion of arts, fashion and fun, lending herself beautifully to a partnership with the Drybar brand.

"As a loyal customer and huge fan of Drybar myself, I'm thrilled to not only be partnering with but to have been chosen as the first featured artist for the 'Drybar After Hours' Series," Ariana says. "We will definitely make it a special performance!"

Cameron Webb, Drybar's co-founder and Creative Director agrees. "We're really excited to be kicking off our new 'Drybar After Hours' Series with Ariana & The Rose," he says. "Music is such an important part of the Drybar experience, and her sound and energy really embodies the spirit of what our brand is all about."

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