175 Million Votes Cast for People's Choice Awards 2011

People's Choice announced today that fans have cast a record-breaking 175 million votes thus far for PEOPLE'S CHOICE AWARDS 2011, a 182% increase over last year's voting total. The winners in movie, music, TV and online categories will be announced during the live telecast from the Nokia Theatre L.A. Live on Wednesday, Jan. 5, 2011 (9:00-11:00 PM, ET/delayed PT) on the CBS Television Network. While the majority of the categories are officially closed, fans can continue to voice their choice at www.PeoplesChoice.com for the final two categories, "Favorite New TV Comedy" and "Favorite New TV Drama," which remain open through the start of the live show.
"We have seen a dramatic increase in votes over the past several years, from 13 million in 2009, to 62 million in 2010, to 175 million so far for the 2011 show. We are thrilled that the fans are continuing to show support for their favorites in this way," said Fred Nelson, president of People's Choice. "A big factor for achieving this incredible response is the fans' continued use of social media to engage and share their opinions on entertainment."

This year PEOPLE'S CHOICE AWARDS 2011 became the first major awards show to enable voting simultaneously across all leading social media networks. Through applications developed specifically for Twitter, Facebook and MySpace, nominees and fans alike were able to cast official votes by tweeting a specific series of hashtags and posting votes directly in-wall or on official pages. In addition to providing new and innovative ways for fans to cast votes, these social media outlets provided the perfect place for fans to continue the conversation about the awards and accounted for more than 25% of the total traffic to www.PeoplesChoice.com during the voting timeframe.

P&G has been the proud owner and producer of the People's Choice Awards for the past 30+ years. This year, PEOPLE'S CHOICE AWARDS 2011 will be advertised as "a P&G presentation" as a way to further reinforce the company's support for the show.

"P&G's support for the People's Choice Awards reflects our belief that quality entertainment touches and improves lives. The People's Choice website and annual awards show are great ways for P&G brands to connect with and bring people together," said Marc Pritchard, global marketing & brand building officer at P&G. "The People's Choice Awards is one of P&G's best entertainment programs, and the show continues to be a strong business-building opportunity for our brands and our Company."

ABOUT PEOPLE'S CHOICE:
Now in its 37th year, the People's Choice Awards celebrate fan favorites in music, movies and television. The People's Choice website at www.PeoplesChoice.com serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture by voting in and creating polls and features an extensive video archive and photo gallery of People's Choice Awards footage. PeoplesChoice.com houses the voting platform where fans determine the categories, nominees and winners for the annual awards show. Fred Nelson is the President of People's Choice, and the awards show is produced by Procter & Gamble Productions, Inc. (NYSE: PG), which is represented by MediaVest Worldwide, Inc., supervisors of the production. Queen Latifah is the host of PEOPLE'S CHOICE AWARDS 2011 and Mark Burnett is the Executive Producer.