Zac Posen Unveils New Bottle Design for Ecco Domani' Pinot Grigio in Time for Summer Celebrations
Celebrated designer Zac Posen brings runway glamour to the table with the debut of his 2 nd Limited Edition bottle for Ecco Domani, America's favorite Italian Pinot Grigio.
Admired by fans of fashion and style everywhere, Posen's iconic creations have graced international fashion pages and thrilled Hollywood red carpets for over a decade. In creating the bottle, Posen adapted a print taken directly from his runway collection and designed it to gently cascade down the bottle as softly as the chiffon upon which it was originally printed. "Summer is the time to make the most of your gatherings no matter how small or informal, so I created a design that inspired celebration in everyday activity," Posen said. "The festive specks of color in the Confetti Degrad print, seen three dimensionally though the bottle, evoke the same traces of citrus and floral undertones characteristic of Ecco Domani Pinot Grigio and entice you to open the bottle at every occasion."
The shared history of Zac Posen and Ecco Domani dates back to 2002 when the designer received the inaugural Ecco Domani Fashion Foundation Award, a sponsorship that helped stage his first runway show and began a unique connection between both brands. In 2015, Ecco Domani enlisted Posen to create the wine's first-ever designer label, which resulted in huge success and made it the fastest selling Pinot Grigio on the market last summer. As Ecco Domani celebrates its 20 th Anniversary, both brands are eager to present Posen's latest creation.
"Zac Posen is the perfect partner to capture the spirit of Ecco Domani's Pinot Grigio. Whether he is designing a gown, dressing a table for dinner, or redesigning a wine bottle, Zac brings incomparable style to all that he does," said Courtney O'Brien, Director of Marketing, Ecco Domani. "This season, as wine enthusiasts and summer entertainers look to a crisp and refreshing Pinot Grigio to upgrade everyday occasions, Zac's iconic design will add glamour to even the most fashionably set tables."
To celebrate the launch of the Posen-designed Ecco Domani Pinot Grigio, entertaining enthusiasts will be invited to compose summer table settings inspired by the new creation. Once the limited edition bottle hits shelves, fans of Zac Posen and Ecco Domani will be invited to post images of their chicest tablescapes to Instagram using the hashtag #dressedbyZac and tagging @eccodomaniwines. One winner and his or her guest will be selected to attend Zac Posen's runway show during New York Fashion Week in September.
The Zac Posen designed bottle will be available in stores nationwide starting mid-July and can be found in the Italian import section of grocery stores and wine shops for a suggested retail price of $12.
While the limited-edition bottle is stylish and chic, the wine inside is just as sophisticated. With delicate citrus and floral aromas, tropical fruit flavors and a crisp, refreshing finish, Ecco Domani Pinot Grigio is the perfect summer accessory. Ecco Domani translates to "Here's tomorrow" in Italian, reflecting a forward-thinking approach to authentic Italian wines. Rooted in northern Italy's renowned regions of Tre Venezie (Trentino-Alto Adige, Veneto and Friuli-Venezia Giulia), Ecco Domani has stayed committed to the rich heritage of authentic Italian Pinot Grigio while remaining fresh, relevant and contemporary to new and experienced wine drinkers alike.
ABOUT Zac Posen
Zac Posen is a globally recognized, leading designer of women's fashion, synonymous with a modern American glamour lifestyle. His company, House of Z, established in 2001, currently produces a range of products through his Zac Posen, ZAC Zac Posen and Truly Zac Posen labels including women's ready-to-wear, bridal, handbags, furs, fine jewelry, hosiery, and eyewear. The collections are found in leading department and specialty stores worldwide including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harvey Nichols and Barneys. To learn more about Zac Posen, visit us at www.zacposen.com, Facebook: www.facebook.com/officialzacposen, Twitter: twitter.com/Zac_Posen, Instagram: www.instagram.com/zac_posen/, and Pinterest: www.pinterest.com/zacposen/
ABOUT ECCO DOMANI
Ecco Domani wines embody the stylish, contemporary side of Northern Italy. A perfect partner to a wide range of foods, Ecco Domani wines offer bright fruit flavors and a fresh, approachable style, making them a go-to choice for savvy hosts who want to celebrate the everyday. Beyond the wine glass, Ecco Domani has contributed more than $1.8 million to support up-and-coming designers such as Rodarte, Proenza Schouler and Prabal Gurung through the Ecco Domani Fashion Foundation. To learn more about Ecco Domani Wines, visit our website at www.eccodomani.com.
1 IRI, Latest 52 Weeks ending 6/27/16, TTL US MULO, Premium+ Pinot Grigio, Volume Sales
SOURCE Ecco Domani