Tic Tac''s New Campaign, Open Up, Encourages Fans to Embrace Lighthearted Moments with Others
By: Marina Kennedy Oct. 18, 2018
Tic Tac's newest campaign, Open Up, launched this week with the premiere of a humorous television commercial which introduces a new brand persona, Mr. Tic Tac. The globally produced ad, adapted for the U.S. market by Tic Tac's creative agency Laundry Service, is a 30-second spot which encourages viewers to Open Up with Tic Tac mints.
The ad centers on the mysterious appearance of a wise guru in a dapper white suit: Mr. Tic Tac. In today's digital era where conversations are being replaced by screen time, Mr. Tic Tac's mission is to help people open up and share life's lighthearted moments with others. He is an energetic, charismatic persona who offers a breath of fresh air in everyday situations just like Tic Tac itself.
"We're excited to introduce Mr. Tic Tac, who personifies our brand perfectly and shows the importance of sharing connections in an upbeat, fun way," said Felipe Riera Michelotti, VP-Marketing, Tic Tac North America at Ferrero USA, Inc. "Our hope is that Mr. Tic Tac inspires our fans to open up in their own way."
Mr. Tic Tac and his tongue-in-cheek tone are carried through the campaign's social presence on Facebook, Instagram and Twitter. The commercial will air on networks including FOX, TBS, Freeform and MTV, and it is the first Tic Tac television spot to hit the airwaves since January of 2018. The campaign will be live through early December.
ABOUT THE TIC TAC BRAND AND FERRERO:
The Tic Tac brand was launched in the U.S. in 1969 by the Italian confectionery manufacturer Ferrero and has been a leading mint brand for over 40 years. Ferrero was established in 1946 in Alba, Italy. The Company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today Nutella hazelnut spread. Since then, the company has grown to become one of the world's largest confectionery companies with a vast global portfolio that includes other high-quality products such as Ferrero Rocher chocolates, Raffaello confections, Kinder chocolates and Tic Tac mints. Corporate Social Responsibility is integral to the Company's business as demonstrated with programs such as Kinder + Sport, the Michele Ferrero Entrepreneurial Project and the Ferrero Foundation. For more information about Tic Tac, visit www.facebook.com/tictacusa or www.tictacusa.com
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SOURCE Tic Tac
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