Quiznos Tells Customers 'You're My Lobster' with Free Lobster Sub in February

By: Jan. 30, 2018
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Inspired by the lobster known as one of the most loyal creatures in that it partners for life Quiznos, a leader in premium toasted sandwiches and mobile loyalty programs, will show loyalty members its love by giving them one free Lobster & Seafood sub in February. For two weeks beginning Valentine's Day, the day for love, all new or current members of Quiznos' Toasty Points loyalty app program will receive one free, eight-inch Lobster & Seafood Scampi Bake or Lobster & Seafood Classic sub [1] with any purchase at all participating U.S. locations. Quiznos' lobster subs are part of its lobster and seafood lineup that is available for a limited time through the end of March.

The Quiznos lobster and seafood lineup starts with premium seafood from King & Prince Seafood, a leader in sourcing sustainable seafood from the North Atlantic Ocean. Quiznos offers guests three distinctive options for enjoying quality seafood at reasonable prices:

  • Lobster & Seafood Scampi Bake: inspired by the traditional Italian scampi dish, this hot and toasted sub features garlic-baked lobster and seafood, melted mozzarella, sauted mushrooms and onions, and tomatoes and garlic aioli served on Quiznos' artisan bread with a lemon wedge garnish. Average retail prices: four-inch $5, eight-inch $7 and 12-inch $9.
  • Lobster & Seafood Classic Sub: for those who crave a more New England-style lobster roll, Quiznos serves its freshly prepared, cool lobster and seafood salad mix with crisp, shredded lettuce on Quiznos' butter-toasted artisan bread with a lemon wedge garnish. Average retail prices: four-inch $5, eight-inch $7 and 12-inch $9.
  • Lobster & Seafood Fresh Salad: inspired by West Coast-style seafood salads, Quiznos serves its lobster and seafood salad mix on a bed of crisp salad lettuce blended with fresh tomatoes accented by Quiznos' signature Ranch dressing and a lemon wedge. Half Seafood Salad for $4 and full Seafood Salad for $7.

"Our customers come first at Quiznos," said Chris Ruszkowski, Senior Vice President of Marketing. "For years, we have been rolling out our Lobster and Seafood sub as a limited-time-only offering, and our customers demonstrated that they love this sandwich and eagerly anticipate its return to our menu. We want to celebrate their love and our love for these offerings by sharing a free sub with our most loyal customers those enrolled in our Toasty Points Loyalty program."

"More consumers, including millennials [2], are eating seafood at least once a week with lobster being among the most popular," said Mike Tigani, Director of Marketing for King & Prince Seafood. "We are proud to work with Quiznos to provide premium seafood for their customers to enjoy on their delicious, toasted subs."

Quiznos fans who download and become new members of Toasty Points at any time will receive a free four-inch sub with any purchase, so combined with the free lobster sub, February is the perfect time to join the program. Toasty Points users earn points through Quiznos purchases, linking the app with Facebook accounts, and referring a friend who downloads the app. Users will also receive additional points for special occasions, such as birthday rewards.Toasty Pointsis available for download on iOS and Android devices atquiznos.com/toastypoints.

About Quiznos
Founded in 1981,Denver-based Quiznos is a chain restaurant designed for today's busy consumers who are looking for a high-quality, tasty, freshly prepared alternative to traditional fast-food restaurants. With locations acrossthe United Statesand 34 countries, Quiznos is one of the world's premier quick-service restaurant chains and pioneer of the toasted sandwich. Quiznos restaurants offer creative, chef-inspired sandwiches and salads using premium ingredients. Rewarding fans through Quiznos loyalty app,Toasty Points, guests can earn and redeem points for free Quiznos menu items at participating locations. For more information, please visit quiznos.com/toastypoints or www.quiznos.com, connect with Quiznos on Facebook or follow on Twitter or Instagram.

About King & Prince Seafood
King & PrinceSeafood prides itself on delivering the best quality seafood available to operators guaranteeing patron satisfaction.For over 65 years, King & Prince Seafood has been providing patron-pleasing seafood by following strict quality control procedures and maintaining food safety standards that exceed the industry.With one of the industry's most extensive global sourcing networks through Nissui, the world's second largest seafood company, King & Prince Seafood sources sustainable seafood to ensure availability for future generations. Innovation, foodservice expertise and consistency are what King & Prince Seafood delivers to their customers every day: Sea. Taste. Enjoy! When you taste it, you'll love it!For more information about the company or its product brands: King & Prince, Mrs. Friday's, Oceanway, Sensations and Pride of Alaska, visit www.kpseafood.com.

[1] One free sub per person with any purchase available as a digital coupon through Quiznos' Toasty Points mobile loyalty app.
[2] Technomic Center of the Plate Survey, 2017

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SOURCE Quiznos

Quiznos Tells Customers 'You're My Lobster' with Free Lobster Sub in February



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