Hennessy Raises a Glass to the New Middleweight Champion of the World - Canelo Alvarez
Hennessy, the world's best-selling Cognac, celebrates Canelo Alvarez's monumental win as he becomes the WBC, WBA and Ring Magazine Middleweight World Champion in boxing's biggest match of the year.
Canelo's continued "Never stop. Never settle." journey came to a pinnacle this weekend, just minutes before Mexican Independence Day, as he entered the ring to represent his family, country and legacy. Elevating himself to the pride of Mexico and the face of boxing, Canelo's victory served as a timely reminder of his relentless chase to be a champion.
"Canelo's drive, determination and ongoing quest to push the limits of potential represent the collective dream of his country and is aligned with our brand philosophy. We are honored to have partnered with such an inspiring individual," said Giles Woodyer, Senior Vice President, Hennessy US.
Intended to encourage others to "Never stop. Never settle.," Hennessy's partnership with Oscar de la Hoya's Golden Boy Promotions, now in its second year, includes Hennessy's support of the entire Golden Boy camp with custom content around televised ESPN fights, in addition to a series of video releases, special events, and cross-channel promotions.
Hennessy invites boxing fans across the globe to toast to Canelo's victory with this specialty V.S.O.P Privilège cocktail:
Hennessy V.S.O.P Privilège Despacito
- 1 ½ oz. Hennessy V.S.O.P Privilège
- ¼ oz. elderflower liquer
- ¼ oz. honey syrup (equal parts water and honey)
- ½ oz. fresh lemon juice
- 2 oz. unfiltered apple juice
- 6-8 mint leaves
Method: Combine all ingredients, shake & strain into a rocks glass with ice.
From the French region of Cognac and throughout its over 250 year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy's longevity and success across five continents reflect the values the Maison has upheld since its creation: the transmission of a unique savoir-faire, the constant (con)quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House - a crown jewel in the LVMH Group - that crafts some of the most iconic, prestigious Cognacs in the world.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Privé, Paradis, Paradis Imperial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com.
About Golden Boy Promotions
Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the world and has worked with networks such as HBO, Estrella TV, ESPN, TeleFutura, FOX Sports 1, FOX Deportes, Televisa and TV Azteca. The company has also promoted some of the top boxing events in the history of the sport including De La Hoya vs. Mayweather, Mayweather vs. Canelo and other notable pay-per-view fights featuring fan-favorites Canelo Alvarez, Bernard Hopkins, Juan Manuel "Dinamita" Marquez, Miguel Cotto, Marco "Baby Faced Assassin" Antonio Barrera, Erik "El Terrible" Morales and Sugar Shane Mosley.
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