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Canadian Vegan Jerky Company, NOBLE jerky, Expands to the USA and Australia


NOBLE jerky announces the expanded distribution of their innovative plant based protein jerky to the USA and Australia this summer. The mission driven company aims to reduce the environmental impact of meat production, and specifically meat snacks, while providing a great tasting, high protein snack.

Early success in the Canadian market has lead to demand from US and Australian retailers. Distribution has begun in early summer on the west coast of the USA and Hawaii, and is expanding to the east coast in September 2018.

"I wouldn't compare NOBLE jerky to other vegan dried meat replacements. It is a product developed with years of meat expertise that has never been applied to a plant product in this way before" says CEO Claudio Urbani.

"Sustainable agriculture means providing healthy food to the entire population, and the inefficiencies in raising an animal for food mean that it is not feasible to meet this goal going into the future. The only way to convince the meat eating population, and slowly reduce our dependence on meat, will be to provide alternatives that are identical in taste and texture, and we think NOBLE jerky is a step in the right direction."

About NOBLE jerky
Based in Port Moody, BC, urbanibrands is the owner of NOBLE jerky. Founded in 1968, urbanibrands specialized exclusively in the production of naturally dry cured salami, sausages until 2018 with the beginning of their transition to a plant based company.

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