vAuto Founder Dale Pollak Publishes Fourth Book For Retail Automotive

OAKBROOK TERRACE, Ill., Oct. 17, 2017 /PRNewswire/ vAuto founder Dale Pollak hadn't planned on writing a fourth book. But circumstances in the retail automotive industry changed his thinking.

"Our industry is confronting a challenged and uncertain future," Pollak says. "I felt like I had an obligation to bring voice to topics that too few in our industry want to talk about. My hope is that Like I See It spurs recognition that a prosperous and viable future for the car business will only arrive if we collectively begin the transformative work to shape this future today."

Pollak's fourth book, Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive, is officially available today on Amazon. The book's pre-order sales have earned it the No. 1 best-seller status in Amazon's automotive and transportation categories.

In Like I See It, Pollak devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, dealer network consolidation, technology disruption, vehicle production inefficiencies and consumer preferences for digital retailing.

Like I See It has received positive reviews from dealers who read advance copies.

'Dale Pollak is uniquely qualified to address the pressing issues in auto retail," says Mike Maroone, CEO of Mike Maroone Automotive and former AutoNation president and COO. "His provocative presentation takes on the difficult environment dealers face with real-world solutions that combine technology, process, and drastic policy change."

'Being a dealer has never been more challenging. Dale speaks to that reality in Like I See It and not only confronts the uncomfortable truths but also does the more important work of providing solutions," says Steve Germain, president of The Germain Auto Group.

More information on Like I See It and copies of the book are available on Amazon.

About vAuto
vAuto provides innovative technology, tools and business intelligence to thousands of dealerships across the United States and Canada, helping them compete more effectively and increase new/used vehicle sales volumes and profits. Founded in 2005, vAuto revolutionized dealers' used vehicle operations with the groundbreaking Provision suite of tools. Leveraging The Velocity Method of Management , pioneered by vAuto's visionary founder, Dale Pollak, the Provision suite guides used vehicle acquisition, appraisals, pricing, merchandising and more based on real-time, local market supply-and-demand data. In 2014, vAuto combined the Velocity method with the power of incentive management to create the Conquest new vehicle inventory management and pricing tool. In 2016, vAuto launched Stockwave to serve as the foundation for a suite of wholesale inventory acquisition solutions. Headquartered near Chicago, Illinois, vAutois a Cox Automotive brand.

About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships,the Cox Automotive family includes Autotrader , , Dealertrack , Kelley Blue Book , Manheim , NextGear Capital , vAuto , Xtime and a host of other brands. The global company has 32,000-plus team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises' other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive,

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