Tiroler TagesZeitung Goes Live with Newscycle Advertising
Tiroler TagesZeitung publishes a digital news site, eight local newspapers and a daily ePaper. With 84 users at Tiroler TagesZeitung, the Newscycle Advertising system manages all advertising sales, production and billing for both digital and print products. The complete order-to-cash solution also includes Newscycles SalesLink, MediaLink and PGL applications.
It was important for us to generate additional revenues across our print and digital properties, and we needed a system that could work with the many potential ad types, said Silvia Lieb, Vice-CEO at Tiroler TagesZeitung. We were impressed with the flexibility and ease-of-use that Newscycle Advertising provides our sales and production staff. Plus, we trust the people at Newscycle.
Thanks to the systems flexibility and the close cooperation of the Tiroler TagesZeitung staff, the team was able to configure the Newscycle Advertising system to meet the German language requirements and unique Austrian VAT rules.
This was an exciting project since it required some enhancements to accommodate, said Johan Fridery, Newscycles Advertising team lead. The newspapers and the magazines used different systems for booking, and there were different interfaces needed for accounting. Tiroler TagesZeitung staff wrote some of the interfaces themselves, using Newscycles SAP interface tables.
We depend on advertising to fund our operations, and we take pride in serving our local readers and advertising communities, said Lieb. Newscycle Advertising has streamlined our processes, and we expect to save both time and money. In addition, we are better equipped to build ad packages in print and digital that will help our advertisers reach their audiences across multiple channels.
About NEWSCYCLE Solutions
NEWSCYCLE Solutions is the leading provider of software and services powering the global media industry. Our content management, advertising management, subscription management and mobile solutions help companies drive profitability and accelerate digital business models. With headquarters in Bloomington, MN and regional offices throughout the world, Newscycle Solutions a trusted partner serving over 2,500 customers in 45 countries.