Oswald R. Viva Launches New Marketing Campaign for IT'S LONELY AT THE TOP!
Author and consultant Oswald R. Viva is launching a new marketing push for his guidebook to small business success, "It's Lonely at the Top!: A Practical Guide to Becoming a Better Leader of Your Small Company" (published by iUniverse).
Despite a bad economy, small businesses continue to operate every day across the U.S. According to Viva, what many small business owners lack, however, is the experience necessary to make the right decisions to thrive in today's competitive market. In his guidebook, Viva offers small business owners advice based on his more than 25 years of experience in management and consulting for companies large and small.
"As the owner and CEO of a small or midsized business, the success or failure of your operation begins and ends with you," Viva says.
Success doesn't just mean earning profits. To succeed, a leader must strive to improve the welfare of employees and stakeholders by envisioning and implementing strategic plans.
"It's Lonely at the Top" offers tips on motivating oneself to be the best CEO possible, creating a work culture that cultivates achievement, delegating and making employees accountable, and improving all aspects of an organization.
"It's Lonely at the Top!"
By Oswald R. Viva
Hardcover | 6 x 9 in | 332 pages | ISBN 9781462046553
Softcover | 6 x 9 in | 332 pages | ISBN 9781462046539
E-Book | 332 pages | ISBN 9781462046546
Available at Amazon and Barnes & Noble
About the Author
Oswald R. Viva is the founder and president of V&A Management, LLC, a consulting company founded in 1985 dedicated to helping small and midsize businesses. He has over 20 years of corporate management experience in large and small companies.
Viva's education includes degrees in mechanical engineering and extensive training in business administration, finance and management. He is a certified management consultant, coach and facilitator, a member of the National Federation of Independent Businesses and a member of the Fortune Business Leaders council. He is the inventor of record in several patents and has received several awards in the management and entrepreneurial field.
iUniverse, an Author Solutions, LLC, self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on BarnesandNoble.com. iUniverse recognizes excellence in book publishing through the Star, Reader's Choice, Rising Star and Editor's Choice designations-self-publishing's only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.