Michael E. Gerber Companies Announces New Book 'The E-Myth Chief Financial Officer: Why Most Small Businesses Run out of Money And What to Do About It'
CARLSBAD, Calif., Sept. 25, 2018 /PRNewswire/ Michael E. Gerber Companies announces the first in its new E-Myth "Core Operating Series" of books, The E-Myth Chief Financial Officer: Why Most Small Businesses Run out of Money And What to Do About It, co-authoredby Michael E. Gerber and Fred G. Parrish.
The new series, a departure from the wildly popular E-Myth Expert Series of business books, is the first to focus on internal functions, rather than upon industry or small business. It features co-authors who are experts in all the C-level functions a small but growing company needs.
Parrish's book provides a road map for any small-business owner to create a practice that's self-sufficient, growing, and highly profitable.
Parrish is founder and CEO of The Profit Experts and The Profit Institute (www.profit-experts.com). Since 1980 he has held positions from staff accountant to CEO in both public and private companies from startups to billion-dollar operations. His experience includes directing and overseeing company operations, managing corporate resource development, and directing strategic planning for domestic and international organizations. Utilizing his broad background, he has developed a process to optimize the profitability dynamics present in any company. Fred is also a speaker and instructor on profit and cash-flow optimization.
Says Gerber of The E-Myth Chief Financial Officer, "The CFO role is the most abused and misunderstood role in the world of business." Most businesses know what their numbers are, he says, but they don't know what the numbers tell them about the decisions they should be making. This book is designed to teach the owner of a company what he or she needs to know to fulfill the CFO function.
Parrish himself says of the book, "The system addressed in this book will add value to any company in any industry, as long as the people involved are willing to have the discipline to implement the various components and will diligently follow the process."
"Fred's practical step-by-step process will give you the ability to identify financial problems before they occur," says small business consultant Mark Langford.
"It is a must-read for every progressive business owner, regardless of the size of your company," says Patrick J. Below, CEO, CEO Consulting Services.
It's another step toward fulfilling Gerber's mission, which is to transform the state of small business and entrepreneurship worldwide.
Collectively, Mr. Gerber's books have sold millions of copies worldwide. Michael Gerber is the founder of E-Myth Worldwide, and the co-founder of Michael E. Gerber Companies, The Dreaming Room, Design, Build, Launch and Grow and the newest venture, Radical U. Since 1977, Mr. Gerber's companies have served the business development needs of over 100,000 business clients in over 145 countries. Regarded by his avid followers as the thought leader of entrepreneurship worldwide, Mr. Gerber has been called by Inc. Magazine, "the world's #1 small business guru." A highly sought-after speaker and strategist, who has single handedly been accountable for the transformation of small business worldwide.
Luz Delia Gerber, Co-Founder & CEO
Michael E. Gerber Companies
P.O. Box 130384
Carlsbad, CA 92013
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SOURCE Michael E. Gerber Companies