Jeff Stewart Chronicles LOLLY Clothing in New Book

"Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success" is the latest non-fiction book by award-winning author Jeff Stewart and takes an in-depth and personal look at the start, deconstruction and re-birth of Los Angeles-based clothing company, LOLLY Clothing.

Lolly tells the story of two brothers and LOLLY Clothing owners, Todd and Chad Kimball, who had a drive for success and a penchant for unconventional methods. The book also highlights a group of rather eccentric participants who all came together to create one of the fastest growing West Coast clothing brands. Each member of the LOLLY team - to include peripheral family members - is either interviewed or mentioned in the book providing a candid often personal perspective on the evolution of LOLLY Clothing.

Lolly opens with a captivating story of a group of professional fishermen battling an angry Bering Sea who take shelter in the ship's wheelhouse to play poker and discuss investing in a high-end clothing company, LOLLY; thus providing a smart introduction into the extraordinary group of characters in the book.

Hailed by critics as "engaging", "inspiring" and "introspective", "Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success" blends beautiful prose with Stewart's raw style producing a robust story seamlessly woven together.

"Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success" is published by Seattle-based Myrtle Street Publishing.

To purchase paperback version of book, click here.
To purchase e-book, click here.

For more information on LOLLY Clothing go to: http://www.lolly-clothing.com.
For more information on Jeff Stewart go to: http://www.jeffstewartauthor.com.

About Jeff Stewart
Jeff Stewart is an award-winning author of novels, short stories and poems. His works include: "March of Time and Skin", "Dead Birds Hot", "Bad Jacket", "Flotsam for Jetsam" and his most recent work, "Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success."

About LOLLY Clothing
LOLLY Clothing debuted in the Fall of 2011 and was created by brothers Todd and Chad Kimball. The brand is featured in over 600 stores nationwide and blends luxurious fabrics, feminine silhouettes and an understated street-chic aesthetic, making it one of the fastest growing west coast clothing brands.