Chrissy Teigen, a New York Times best-selling cookbook author,
widely known for her obsession with hearty, homemade, and delicious
cooking, is bringing six of her original recipes to Blue Apron
(NYSE:APRN) menus this summer. The exclusive partnership, which begins
June 4, 2018 and continues through the week of July 9, 2018, will
include a selection of Chrissy's favorite home-cooked meals from her
first cookbook Cravings. Chrissy worked in collaboration with
Blue Apron's culinary team to adapt these recipes exclusively for Blue
Apron. Customers will also receive a sneak peek of a recipe from Cravings
2, Chrissy's second cookbook that launches this September--Pork Banh
Mi Sandwiches with Pickled Cucumbers & Carrots.
Speaking on the partnership, Chrissy said: "It's no surprise to anyone that I love cooking at home. I'm constantly experimenting with new recipes and sharing both my hits, and my misses! I am excited to partner with Blue Apron to share some of my favorite recipes directly with my fans, followers, and home cooks, making it easy and convenient for them to cook with me in their home kitchens."
"Chrissy's love for food is absolutely infectious. She has established herself as an authentic and trusted culinary authority," said Christine Fu, head of partnerships, Blue Apron. "This partnership is a natural fit for Blue Apron, namely because we share Chrissy's passion for addictive, incredible, and unforgettable recipes. We are so excited to bring Chrissy's recipes to our menus this summer so that home cooks across the country can enjoy her original creations."
The six Blue Apron x Chrissy recipes are:
Blue Apron x Chrissy recipes will be available only to Blue Apron customers and can be ordered for the week of June 4 starting now. For more information, visit: www.blueapron.com/chrissy.
SOURCE: BUSINESS WIRE. ©2017 Business Wire
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