In a World of Fast-Paced Disruptive Change, Discovering and Banking on Certainties Provides Confidence to Make Bold Moves and Shape a Positive Future

SAN DIEGO, Oct. 3, 2017 /PRNewswire/ Why didn't a cab driver think of starting Uber, or Marriott think of Airbnb? Why did companies like Sony, Dell, Blackberry, Blockbuster who all knew how to be agile and execute strategy rapidly fall behind? And what about small companies, solopreneurs and individuals who are blindsided by change and forced to close their doors or lose jobs?

The answer is they couldn't react fast enough to rapid change.

None of them knew how to anticipate and profit from change, says Daniel Burrus in his powerful new book, "The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage." This leading futurist and innovation expert, a New York Times and Wall Street Journal best-selling author who advises leading companies, industries and not-for-profit ventures, says anyone can follow the advice in his book to foresee both change and game-changing opportunities before they occur and turn that into a personal and organizational advantage. "If you don't," warns Burrus, "someone else will."

Discovering where to find certainty in an uncertain world provides a big advantage for those who know how and where to look. Inspired by the dramatic results his clients are obtaining from Burrus' award-winning video learning system The Anticipatory Organization, the book offers a comprehensive new way to identify and act on game-changing opportunities, presenting 25 proven strategies to accelerate innovation and transform results.

"The Anticipatory Organization" reveals how to pinpoint and act upon the enormous opportunities ahead by identifying key factors enabling the prediction of future events and trends, and informing strategic planning. Burrus says the ability to anticipate what's over the horizon is a learned skill, and his newest book is a thorough education in that skill.

"You can't control your future when you react to change coming from the outside in," notes Burrus. "But when you have the confidence certainty provides, you can create change from the inside out and actively shape a better future for yourself and those around you."


Daniel Burrus is considered one of the world's leading technology forecasters and innovation experts. Over the past thirty years, he has established a worldwide reputation for his exceptional record of accurately predicting the future of technological change and its direct impact on the business world. He has started six businesses, four of which were national leaders in their first year.

He is the author of seven books, including The New York Times and The Wall Street Journal Best-seller "Flash Foresight," and the highly acclaimed "Technotrends." Burrus is also a featured writer with millions of monthly readers on the topics of innovation, change and the future.

Link to the book video:


Sharon MacFarland
Tel.: (262) 367-0949
Cell Phone: (503) 781-4811


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SOURCE Daniel Burrus

In a World of Fast-Paced Disruptive Change, Discovering and Banking on Certainties Provides Confidence to Make Bold Moves and Shape a Positive Future

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