Groundbreaking New Book by Leigh Durst to be Unveiled at SXSW 2019

After more than a decade of encouragement from bestselling authors, marketing superstars, influencers, and blue chip executives, Operational Styles Theory authority Leigh Durst will unveil her secrets for success as an in-demand consultant to some of the World’s leading corporations. The official release of "Walk, Climb, or Fly: Surviving and Thriving in the Workplace Wilderness" will occur at the annual South by Southwest Conference (SXSW), the world’s biggest stage for tastemakers, technology makers, influencers, and big brands, on March 11, 2019.

"Walk, Climb, or Fly: Surviving and Thriving in the Workplace Wilderness" unveils a totally new framework and mental model for understanding and managing complicated workplace dynamics—a proprietary methodology Durst has leveraged for two decades, as an advisor working on the leading edge of business transformation across a diverse array of industries, from high tech to healthcare, retail to consumer-packaged goods, and finance to manufacturing. The companies she has served span the Global Fortune 100 and Fortune 100 companies, to non-profits, startups and even government agencies.

“The book highlights the three Operational Styles that are present in every workplace,” said Durst, “It can help anyone—in any position—radically improve their professional life by better aligning work to their own design, helping them purposefully course-correct and develop better skills to work with and manage others. Operational Styles Theory can help people avoid painful Style clashes, improve collaboration and relationships and produce better outcomes—for a greater sense of satisfaction and gratification.”

Unlike personality types, Operational Styles Theory focuses on how people get things done within the context of work, addressing how people view themselves and others in a professional context, how they perceive their jobs and how they prefer get things done. The theory also addresses how people leverage relationships at work, and the kinds of tasks that are most likely to be energizing and motivating.

"Walk, Climb, or Fly: Surviving and Thriving in the Workplace Wilderness" asserts that all three styles are required for any organization to operate efficiently, hit critical milestones, and evolve for the future. This is supported by the natural compatibilities of Operational Styles, which can create a positive work culture and a productive organization where productivity and profits soar. The book also calls to attention the natural tensions that can occur between people with different operational styles, providing that helps people avoid costly Style clashes compromise individual and corporate productivity, profit, culture and morale.

Early testimonials from global industry heavyweights laud both Leigh Durst’s authority and the book’s integrity, saying:

"A book for the modern workplace written by a contemporary practitioner. Leigh has been a pioneer in digital and business transformation across multiple industries. Her unique experiences equip her to help the rest of us think differently about ever-changing workplace dynamics and what it takes for people—and businesses—to really thrive." -David Armano, Global Strategy Director, Edelman.

"Leigh has an astute understanding of human nature, and a unique ability to turn everyday interactions into amazing collaborations. 'Walk, Climb, or Fly' is packed with her transformational insight and will help anyone in the workplace find and nurture their potential with new, collaborative superpowers."
-Poppy Crum, Chief Scientist, Dolby Labs

"Leigh Durst has been on the leading edge of business transformation for—well, forever! Here, she's packaged all of that hard-earned insight to help you better navigate the ever-shifting workplace terrain—and find joy in following your own path.” -Ann Handley, Wall Street Journal Bestselling Author, "Everybody Writes"

A featured part of SXSW’s influential speakers programming, Leigh Durst will present “A Better Way to Work: Operational Styles Theory” on March 11, 2019 at 12:30pm at the Austin Convention Center, 500 E Cesar Chavez. Durst is additionally scheduled to appear for a book signing at the Official SXSW Bookstore following her speaking engagement at 1:30pm.

"Walk, Climb, or Fly: Surviving and Thriving in the Workplace Wilderness" will be available in select stores and online at Amazon.com on March 11, 2019.

Media inquiries, copies of the book for review, and requests for interviews should be directed to the Leigh Durst’s publicist via email to press (at) 1680 (dot) co. Additional information, interactive media, high-resolution assets, and more may be found on the book’s official website: WalkClimborFly.com.

ABOUT LEIGH DURST
Leigh Durst is a recognized authority in business, operations, and digital transformation. For twenty-five years, she has advised the global Fortune 100, startups, nonprofits, and businesses across sectors, including 1-800-FLOWERS, American Express, AOL Time Warner, Bristol-Myers Squibb, Chevron, IEEE, Walmart, and the US Army Reserve.

Leigh Durst is a change agent who helps people work smarter to produce exceptional outcomes and has presented at events like SXSW, New Media Expo, and MarketingProfs B2B. She has been featured in media outlets such as Fast Company, CNN, CNET, ABC News, National Geographic, CustomerThink, the feature documentary Social Good in a Digital Age, and three bestselling books.

ABOUT SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, TX, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. The event, an essential destination for global professionals, features conference programming, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2019 will take place March 08-18, 2019. Learn more at http://www.sxsw.com.

Contact:
Makayla Telfer
1680PR
1680pr.com

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