A New Book By Veteran Author Gary Moreau: Understanding Business: The Logic Of Balance

ROCHESTER, Mich., Aug. 1, 2017 /PRNewswire/ Veteran author (Understanding China, 2015, etc.) and seasoned executive, Gary Moreau, recently unveiled the second volume of the Understanding series.

"In lock step with the rise of professional management has come the glorification of all things quantitative. Data mining, talent graphing, financial modeling, and statistical research now dominate corporate strategy and decision-making. And it's not working," Gary Moreau.

Summary: "We don't see the failure of today's management model because we don't allow ourselves to," says Moreau. "We see what we think the numbers are telling us in much the same way ancient soothsayers read their bag of bones. We have poisoned the workplace and commoditized the management process itself. In the end, talent cannot be graphed and personal performance cannot be reduced to a bell curve. And there is, by definition, no data from the future, where success and failure await. In the end, objectivity is largely a myth."

"More than a guidebook for managers, this is a manifesto for an intellectually deeperand happierworld of business." Kirkus Reviews (starred review).

Author Bio: Gary Moreau has more than four decades of experienceincluding twenty-five years as a C-suite executive, private equity partner, and entrepreneur. He has provided effective leadership at multinational companies around the world, including North America, Europe, and Asia, and lived and worked in China for nine years. Recognized by the World Economic Forum as a member of the inaugural class of Global Leaders for Tomorrow (1993), Moreau has written six books (two under the pen name Avam Hale), worked in private equity, and served on four public company boards in the United States and Canada. In addition to writing, Moreau currently consults and speaks on leadership, strategy, and Asia.

Blog: Moreau maintains a blog, www.glassmakerinchina.com, providing insightful commentary on business, politics, and life in China.

Further Information: Contact the author directly at gary@gmoreau.com. Interested journalists and scholars may be eligible for a complimentary copy of the book.

Title: Understanding Business: The Logic of Balance
Author: Gary Moreau
BISAC Categories: BUSINESS & ECONOMICS: Organizational Development/Management Science
ISBN: 978-1547074730
Dimensions: 6 x 0.5 x 9 inches
Paperback: 188 pages
Publisher: CreateSpace Independent Publishing Platform (June 27, 2017)

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