YO GABBA GABBA! to Headline Kids' Lineup at Life is good Festival

Life is good, the Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need, today announced YO GABBA GABBA! will headline the kids' lineup at the 2013 Life is good Festival on Sept. 21-22 at Prowse Farm, Canton, Mass. Characters from the award-winning live action television series and live stage show will perform on the main stage both days. There will also be performances from the stars of Ringling Bros. and Barnum & Bailey Circus, Recess Monkey, and Josh and the Jamtones at the Festival. To make it easier for families to enjoy these top acts in kids' entertainment, GoGo squeeZ, the leading 100 percent fruit, all-natural applesauce on the go, is providing a limited quantity of free kids' tickets with the purchase of an adult ticket.

The Life is good Festival is a two-day celebration of music and optimism featuring activities for all ages and three stages of nationally known musical talent. The full artist lineup will be announced on June 17. One hundred percent of funds raised and all of Life is good's net profits from the Festival, including Festival merchandise, will be donated to The Life is good Kids Foundation.

"As a company with a positive purpose, we're making it easy for families to do what they love while supporting a great cause," said Bert Jacobs, chief executive optimist for Life is good. "What makes this Festival unique is the community of fundraisers who come together to help kids in need."

Individuals who purchase tickets are directed to a personal fundraising page, where they are encouraged to raise funds to support The Life is good Kids Foundation. Festival-goers who raise $500 or more will be rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets, and other perks.

More than 30,000 fundraisers are expected to come together over the weekend with the goal of raising over $1 million for The Life is good Kids Foundation. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful.

Tickets for the 2013 Life is good Festival are on sale now at Lifeisgood.com/Festival. Free kids' tickets presented by GoGo squeeZ for ages 2-12 years are limited. Full priced kids' tickets will be $20 for one day or $35 for a two-day pass. Life is good offers free admission for kids under 2 years. Adult tickets are $65 for one day or $120 for a two-day pass.

For more information about the Life is good Festival or to purchase tickets, please visit Lifeisgood.com/Festival.

About The Life is good Company

Life is good spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. The company with a Positive Purpose has raised over $9.5 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com for more details and spread optimism with #PositivePurpose. Life is good is a registered trademark of The Life is good Company.

About The Life is good Kids Foundation

The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.

About Superfly

Superfly Presents was founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country's premier music and arts event and Rolling Stone called the festival "one of the 50 moments to change the history of rock and roll." In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company has also created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly's diverse divisions. Superfly Marketing Group leverages the company's experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.

About Materne's GoGo squeeZ

GoGo squeeZ all-natural, 100% fruit squeezable applesauce on the go is simple, yummy fun, and it delights like a game of tag or a run through a backyard sprinkler. We believe in real fun foods that are easy, smart and fit into peoples' busy lives. Originally founded in France where it is known as Pom'Potes, GoGo squeeZ launched in the U.S. in June 2008. Collectively, Materne has sold more than 2 billion pouches to families around the world. Materne North America is headquartered in New York City. GoGo squeeZ products come in a re-sealable pouch that feature a built-in straw, making it a no-spoon, no-mess way to enjoy fruit on the go. Our pouches are all-natural, gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives. GoGo squeeZ is sold at over 35,000 retailers nationwide including Walmart, Target, Costco, Kroger, Publix, Harris Teeter, Whole Foods Market, and a growing list of other major retailers. For more information, please visit: www.GoGosqueeZ.com or find us on Facebook, Twitter and YouTube.



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