New Austin-Based Experiential Art Company HOUSE OF L Gears Up For Launch Party This Thursday
In partnership with various branches of Sotheby's International Realty offices across the country, HOUSE OF L will produce unique, weekend-long "pop-up" art events across the country that bring together art lovers from all walks of life in exceptionally beautiful properties, curated with art from around the world. HOUSE OF L will also partner with additional lifestyle brands in 2019 to create, produce and execute on-brand art experiences for creatives in North American markets. In the coming year, HOUSE OF L will host pop-up events in Miami, Aspen, Los Angeles, Dallas and Austin. For more information on HOUSE OF L, please follow @ _thehouseofl_ and/or subscribe at www.houseofl.art.
HOUSE OF L will celebrate its local launch with an "Artsy Pop Up" party on Thursday, Nov. 8 at The Sky Lounge of The Catherine Tower located at 214 Barton Springs Rd in Austin. The private event will be from 5 to 9 p.m. to kick off Art Month in Austin. This event will be a special preview of HOUSE OF L's offerings prior to their official launch. The Austin event will include art collectors, media and residents of The Catherine, with limited tickets available to the public. To inquire about attendance, please contact: Info@houseofl.art.
Notable artists participating in the evening will include local artist and award-winning musician Bob Schneider, Ysabel LeMay, Brandon Mike and Caitlin G McCollom. Special guests include French artist, LA-based Ugo Nonis and Las Vegas-based artist Mallory Dawn, with French curator Rofaida Zaid also in attendance from Miami. Other artists participating include Beb Deum, G.Bleikh & E.Serebryakova, Rich Levine, Wiley Ross and Aram Amini. The event will feature specialty cocktails created by GEM & BOLT Mezcal and a live set performance by DJ Swaylo. The event is sponsored in part by Kuper Sotheby's International Realty, Christopher Investment Company (local owner and manager of The Catherine, a luxury high rise and most recently named "Best Apartment Complex" by the Austin American Statesman at the 2018 Best of the Best Gala) and Sophia's, a modern take on a classic Italian-American supper club.
HOUSE OF L was founded by Lana Carlson (Curator and Co-Founder of former POP Austin) and Leslie Gossett (Founder of L Design & Staging and Broker Associate at Kuper Sotheby's International Realty). Lana and Leslie developed the company as a way to combine their individual passions and strengths in high-end art and luxury real estate. The result is a multi-city pop-up showcase concept that benefits both artists and home sellers alike.
"We created HOUSE OF L to produce exceptional pop-up art events for our clients and partners across the country," said Lana Carlson. "At HOUSE OF L, we bring together culture, worldly people, unparalleled art, unique music and specially curated food and beverage for a weekend experience to remember."
"I've watched Leslie and Lana's immaculate work for the last few years," said Kuper Sotheby's International Realty President Harry J Kuper. "The quality of art and events they put together and incredible dedication to their projects perfectly aligns with our Sotheby's brand. Their fresh and creative approach to these events, organization and relationships with emerging creatives from around the world truly makes for an unforgettable and fulfilling experience for everyone involved."
"Using our experience in artist relations, management and curation, we've perfected the alliance between art event production and sales," stated Leslie Gossett. "HOUSE OF L combines engaging programming with a series of events where our art (and often times, our artists) are tangible to our guests. Our concept is further supported by our sophisticated e-commerce platform. By offering original artwork found exclusively on the HOUSE OF L website, we create a community of collectors and emerging artists that will pave the way for future online art sales.
Lana Carlson is most known in Texas as the head curator and co-founder of the former POP Austin International Art Show. Before conceptualizing POP Austin, she was director and founder of the Modern Art Gallery in Paris and St. Petersburg. Early on, Carlson earned degrees in Music Theory and Business Management. She later went on to attend The Sorbonne and School of Louvre in Paris, France studying The History of Twentieth Century Art, Contemporary Art and History of Costume and Fashion. While completing her education, she worked as a specialist and art consultant at the Carpentier Art Gallery in Paris, where she practiced sales in many of the largest French auction houses such as A.Millon, Massol amd Cornette de St. Cyr. Lana was responsible for curating and producing the first ever state museum exhibitions of Auguste Rodin at the Tsaritsyno Museum in Moscow and The Peter and Paul Fortress in Saint Petersburg. In 2012, Carlson collaborated with artists Serebryakova and Bleikh on an exhibition in Paris titled "POP Asia." As a dealer and gallerist, Carlson participated in numerous art fairs around the world including Spoon in Hong Kong, ARCO in Madrid, Art Asia, Miami Art Basel and the Los Angeles Art Show. Before co-founding HOUSE OF L, Lana Carlson co-founded and ran Pop Austin, an international art fair where she applied her education, multicultural background, expansive network and trilingual language skills to expand upon an idea that she introduced to the international art world.
Leslie Gossett is an Associate Broker at Kuper Sotheby's International Realty and the owner of L Design and Staging, representing some of Austin's finest properties. Leslie earned a BBA in Finance and Real Estate from Texas Christian University in 2008. Leslie started her career as a realtor in the Dallas/Ft. Worth luxury residential market, before taking a position with a commercial private equity group as an investment analyst. She later moved back to Austin where she grew up and started her own brokerage, N30 Living, which specialized in Central Austin real estate and the sale of new construction homes. Now at Kuper Sotheby's International Realty, she combines the power of the strongest real estate brand in the country with her extensive database and marketing skills to produce award winning and consistent results for her clients. The Sotheby's International Realty brand represents exceptional clients with discerning tastes across 69 countries and over 22,000 sales associates, defining the meaning of luxury with extraordinary personalized service along with the most exclusive luxury real estate available in the world.