Fox Theatre Hosts Lexus' Exclusive R. Land LC 500

Fox Theatre Hosts Lexus' Exclusive R. Land LC 500In partnership with Lexus, the Fox Theatre proudly hosts the car company's hand-painted LC 500 in its famed arcade pathway for patrons to admire now through November 2018. Atlanta artist R. Land, whose work is featured at the Atlanta History Museum, Georgia State Capitol and countless businesses and establishments throughout Georgia and the Southeast, was chosen to create the street art car earlier this year in celebration of the 10th Annual Attack of the Killer Tomato Festival.

"From the start, I understood the message and felt passionate about participating in the project," said R. Land. Well-known for his iconic 'Pray for ATL' piece and for creating work reflecting his pride for the city, R. Land features recognizable Atlanta attractions in a rare art medium, bringing to life a love for the many Atlanta neighborhoods, support for the sports teams and tribute to some top restaurants like JCT Kitchen and Superica. During the one-day Attack of the Killer Tomato Festival, R. Land completed his winning design, which included his distinct representation of the Fox's legendary marquee among other iconic landmarks, in real time surrounded by festival goers.

"We were delighted that our longtime partner Lexus brought its mobile art piece to the Fox, which not only features our marquee but highlights what we love about Atlanta," said Allan C. Vella, CEO and President of Fox Theatre, Inc. "We urge everyone, from our guests to people simply walking by, to enjoy R. Land's artistic interpretation of the city."

"We wanted an interactive art experience while celebrating the city and the Attack of the Killer Tomato Festival," said Jason Cropper, General Manager of the Lexus Southern Area. "After meeting with R. Land and seeing his passion jump from ideas on a page to a living breathing design was exciting. The creation of the car at the festival was amazing to watch, and now we are continuing the car's journey to the Fox Theatre for guests to admire."

To view the time lapse video of the creation of the R. Land Lexus LC 500, please visit: https://vimeo.com/280396920/c20b8b1216

Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.

The Fox Theatre is one of Atlanta's premier venues for live entertainment and declared a "Top Stop of the Decade" by Venues Today Magazine. Listed as the #1 non-residency venue worldwide for the decade by Billboard Magazine, the Fox most recently won 2017's "Theatre of the Year" by the International Entertainment Buyers Association. Other notable achievements include Rolling Stone Magazine's "The Best Big Rooms in America" as part of their "Venues That Rock" series (2013), nominated for Theatre of the Year by Billboard and Pollstar Magazines, and awarded the 2011 Outstanding Historic Theatre of the Year award by the League of Historic American Theatres. For the past decade, the Fox Theatre has consistently ranked in the top three non-residency theatres in North America for gross ticket sales by industry trade magazines, Pollstar, Billboard and Venues Today. The Fox Theatre has the #1 social media presence for any theatre or performing arts center in North America (2,000-5,000 seats), and for any Georgia venue according to the "Social Media Power 100" compiled by Venues Today Magazine. With 4,665 seat theatre, the Fox hosts 250 performances a year, from rock concerts to Broadway, ballets, comedy and movies, attracting 500,000 visitors per year. In addition, the Fox hosts wedding receptions, trade shows, corporate meetings and association functions in its fabulous ballrooms, lounge and outdoor terrace. As a 501(c)(3) non-profit arts organization, the Fox Theatre stands today as a fiercely protected landmark and a nationally acclaimed theater and is celebrating its 89th year. The Fox Theatre proudly acknowledges its partners for their generous support: Coca-Cola, Lexus, Georgian Terrace Hotel, Georgia Natural Gas, Atlanta Beverage-Yuengling, Regions, Grady Health System, and Whole Foods Market. Tickets for all events are available at the Fox Theatre Ticket Office, online at www.FoxTheatre.org, or toll free at 855-285-8499. For group sales information contact the Fox Theatre at (404) 881-2000, or visit The Fox Theatre website at www.foxtheatre.org. Please stay connected with the Fox Theatre on Instagram, Twitter, Facebook and #AtTheFox.

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