VIDEO: Hugh Jackman Stars in Live GREATEST SHOWMAN Commercial on FOX
Fox Broadcasting Company and 20th Century FOX Film teamed up to present the first-ever live television commercial for a feature film. Holiday tentpole THE GREATEST SHOWMAN debuted a live, two-and-a-half minute commercial during the network's upcoming three-hour live musical event, A CHRISTMAS STORY LIVE!. The commercial was also streamed live exclusively on Facebook. Check it out below!
Explained Michelle Marks, Senior Vice President, Marketing and Global Media Promotions for 20th Century FOX Film, "We are creating what we expect will be a memorable performance providing energy and excitement to viewers that drives them to see 'The Greatest Showman. This first-ever live commercial for a feature film is one that P.T. Barnum would be proud of and one that I hope paves the way for future titles."
Inspired by the imagination of P. T. Barnum, "The Greatest Showman" is an original musical that celebrates the birth of show business and tells of a visionary who rose from nothing to create a spectacle that became a worldwide sensation. "The Greatest Showman" is directed by exciting new filmmaker, Michael Gracey, with songs by Academy Award winners Benj Pasek and Justin Paul ("La La Land") and starring Academy Award nominee Hugh Jackman. Jackman is joined by Academy Award nominee Michelle Williams, Zendaya, Zac Efron and Rebecca Ferguson. The film hits theaters on December 20th!
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