The Ballyhoo of Broadway - Celebration of 100 Years of Theatrical Advertising Runs September 20-24

Nancy Coyne, CEO of Serino Coyne, Inc., Broadway's leading advertising agency since 1975, announces the The Ballyhoo of Broadway, an exhibition celebrating a century of theatrical advertising, on display to the public beginning Monday, September 20 through Friday, September 24, from 7:00 am - 7:00 pm, in Vanderbilt Hall, located within Grand CentralStation.

To celebrate Broadway's rich history of the musical, cast members from today's Broadway hits will perform Monday through Friday at a lunchtime concert series entitled A Century of Song, from 12 pm - 12:30 pm, on stage in Vanderbilt Hall hosted by Elliott Forrest, on-air personality for WQXR FM's Weekend Morning Show and narrator of Broadway's newest attraction Walkin' Broadway. The performance schedule is as follows:

Monday, September 20-Broadway Salutes New York Steve Karmen, composer of the world-famous score, I Love NY Karen Mason, Broadway and cabaret star opening soon in By Special Demand at Finestein's

Tuesday, September 21-Love Songs from Broadway Sriram Ganesan and Sheetal Gandhi, stars of Bombay Dreams Blair Ross, star of 42nd Street

Wednesday, September 22-The Broadway Tradition John Cariani, Sally Murphy, Tricia Paoluccio and Laura Shoop, Fiddler on the Roof. Neil Berg and Rita Harvey, 100 Years of Broadway

Thursday, September 23-Broadway Classics Jeremy Benton,Jessica Kostival,Frank Root, Alana Salvatore, Vanessa Sonon, 42nd St. Linda Mugleston, Wonderful Town Anne L. Nathan, Chicago

Friday, September 24-Broadway Now Tom Hewitt and Kelli O'Hara, Dracula Wade Preston, Movin' Out Cast of Hairspray

The Ballyhoo of Broadway is produced and designed by Serino Coyne, Inc., the leading full-service advertising and marketing agency in the live entertainment industry. The exhibition is curated by Reagan Fletcher, archivist at The Shubert Archive, and features dozens of graphic designs and photographs produced by theatrical agencies beginning with Blaine-Thompson, which opened in the late 1920s to today's Serino Coyne, Inc., The Eliran Murphy Group and SpotCo. Material has been organized to illustrate the many uniquely theatrical advertising strategies and gimmicks used on Broadway. Broadway's ballyhoo consists of everything from print ads to photography, direct mail to merchandise, Playbills to billboards, cast recordings and sheet music, magazines and window cards, television commercials, radio spots, and more.

The Ballyhoo of Broadway and A Century of Song are sponsored by The American Association of Advertising Agencies and are featured attractions of Advertising Week in New York City. In addition to The Ballyhoo of Broadway, AAAA is also sponsoring exhibitions featuring public service advertising produced by the Ad Council and the Partnership for a Drug Free America, as well as the tourism campaigns for "I Love NY". For more information, go to www.AAAA.org.