Schiffer Publishing to Release FRAVER BY DESIGN: Five Decades of Theatre Poster Art from Broadway, Off-Broadway, and Beyond
Schiffer Publishing will release FRAVER BY DESIGN: Five Decades of Theatre Post Art from Broadway, Off-Broadway, and Beyond by Frank 'Fraver' Verlizzo on May 28, 2018. The Drama Desk Award-winning artwork of Frank 'Fraver' Verlizzo includes over 250 of his theatre poster designs from Broadway, Off-Broadway, regional and international productions. Graphic designer Frank Verlizzo, known professionally as FRAVER, takes you behind the scenes for a glimpse into the world of theatrical advertising and poster design. He created the logo designs for hundreds of theatrical productions from The Lion King to Agatha Christie'sThe Mousetrap. Over 20 of Fraver's poster designs for the works of theatre legend Stephen Sondheim are spotlighted including: Sweeney Todd, Sunday in the Park with George, Getting Away With Murder, and the landmark 2002 Sondheim Celebration. His posters encompass those created for Rodgers & Hammerstein, The Kennedy Center, and New York City Center's Encores! series. Fraver by Design also features an additional 40 unpublished poster sketches never before seen for some of Broadway's favorite shows. Playbill called Frank 'Fraver' Verlizzo "the theatre poster legend."
Fraver by Design also includes 22 commentaries on various Fraver posters by such theatre glitterati as Bernadette Peters, Judy Kaye, Ted Chapin, Manny Azenberg, Gerard Alessandrini, Dean Pitchford, Liz Callaway, and Jack Viertel plus a foreword by legendary theatrical poster designer, David Edward Byrd (Follies, Godspell, Jesus Christ Superstar).
The monograph collection is divided into 6 chapters: Broadway, Sondheim, Rodgers & Hammerstein, Off-Broadway, Beyond, and Unpublished.
Frank Verlizzo was born in Manhattan and raised in The Bronx. He attended High School of Art and Design in NYC and received his BFA from Pratt Institute in Brooklyn. In Fraver By Design he explains the genesis of his nom de poster. "I use the name Fraver to sign my posters. At the High School of Art and Design, few teachers could pronounce my last name and I thought it too complex, so I merged the first three letters of my first and last names."
In 1987, Fraver's designs garnered him a Special Drama Desk Award for "consistently inspired artwork for theatrical productions," an honor never before bestowed in the area of theatrical advertising. In 2011, The New York Public Library for the Performing Arts at Lincoln Center presented a retrospective exhibit of his posters in celebration of his illustrious career. In 2017, Fraver was a recipient of Pratt Institute's Alumni Achievement Award which recognizes outstanding graduates who have distinguished themselves in their fields.
Schiffer Publishing, Ltd. is a family-owned, independent publisher of high quality books. Since 1974, Schiffer has published thousands of titles. Schiffer has recently expanded its catalogue to include books on contemporary art and artists. Visit www.schifferbooks.com for more information.