STAGE TUBE: New amfAR Campaign Features Cheyenne Jackson, Sarah Jessica Parker & More
Fashion designer and Chairman of amfAR, Kenneth Cole, has partnered with MTV Staying Alive Foundation and amfAR on the reinterpretation of the iconic AIDS ribbon. Designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation, the new AIDS ribbon features a double loop and symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.
The ribbon will be supported by a provocative celebrity PSA campaign entitled "COME TOGETHER." The campaign, which will air on MTV channels worldwide in November and December, will feature a montage of celebrities wearing the double ribbon reciting lines about how, where, and when they like to wear it. Celebrities featured in the campaign include: Ke$ha, Sarah Jessica Parker, Cyndi Lauper, Estelle, Skylar Grey, Cheyenne Jackson, and Rose McGowan. View it below!