British pop star Rita Ora is the latest celebrity wattage to team up with Rimmel. Ora will be creating a collection of nail polishes and lip colors.
Rimmel began a rebranding process in 2001 when Kate Moss became the face of the brand, a role she still maintains 12 years later. Other celebrity faces in the Rimmel family include Georgia May Jagger, Zooey Deschanel, Coco Rocha, Lily Cole and Sophie Ellis-Bextor. Like many British girls, Ora fell in love with Rimmel as a teenager, when she would spend her lunch money on cover-up. "I had spots; I still do," she explained. "I was in school and I had, like, 5 or 6 pounds [about $8 or $9.60 at current exchange]. I wasn't the richest kid on the planet. I would go and buy a red lipstick that I couldn't wear with uniform and I'd have to wait until 3:30 p.m. to even put it on, which I always did, even though my mum thought I looked ridiculous." Her collaboration includes seven chubby lip shades and 12 colors of 60 Seconds nail polish all of which feature Ora's image done in a Warhol-sequence pop-art style. Ora said her favorites were "Ora-gasmic Orange" for nails and "Richer The Better," a true red, for lips. The prices have yet to be determined but will be out in February.Videos