Photo Coverage: THE 24 HOUR PLAYS Curtain Call
By: Walter McBride Nov. 19, 2008
Montblanc presented The 24 Hour Company Production of THE 24 HOUR PLAYS ON BROADWAY on Monday, November 17th at the American Airlines Theatre. Proceeds benefited Urban Arts Partnership (formerly Working Playground), an organization that brings arts education into New York City classrooms.
An annual benefit event for Urban Arts Partnership, THE 24 HOUR PLAYS ON BROADWAY attracts some of entertainment's biggest names as they join forces to participate in a rite of extreme live performance: writing, directing, and performing six original short plays, all in just 24 hours
The 2008 production of THE 24 HOUR PLAYS ON BROADWAY marks the second year of Montblanc's partnership with the project. As a brand that embraces arts and culture, Montblanc proudly joins forces with the program's supporting company, Urban Arts Partnership, to celebrate theater and offer audiences the ultimate presentation of wit and talentThis year, Montblanc joins the 24 Hour Plays on BROADWAY to celebrate the exclusive Montblanc Star Diamond. Prominently featured in several of the luxury brand's collections, amongst which include fine jewelry, timepieces and writing instruments; the Montblanc Star Diamond is the piece de resistance in the brand's most recently launched Etoile fine writing instrument line. Both Etoile and the Montblanc Star Diamond are a true testament to the skilled master craftsmanship, quality, and care that Montblanc has been so widely recognized and desired for over a century.
Proceeds from the event benefit Urban Arts Partnership, a not-for-profit cultural organization founded in 1991, to bring the arts into New York City classrooms with the belief that art is essential to human development, education and culture. Over the past 17 years, their theater, video, visual arts, dance, design and poetry programs have visited over 250 New York City public schools and engaged more than 30,000 young people, teachers and community members. Currently, Urban Arts Partnership's programs provide in-depth integrated arts education to over 50 schools and 10,000 young people citywide, and foster long lasting partnerships that enhance the artistic culture and educational practices of each school community.
Founded by the creator of The 24 Hour Plays, The 24 Hour Company is the long-standing incarnation of a group of artists and producers that has mounted over 300 short plays since 1995 --all written, cast, rehearsed and performed in a single day. The rotating cast and crew of The 24 Hour Plays have performed for sold-out houses at the American Airlines Theater, Atlantic Theater, Minetta Lane Theater, 45 Bleecker Theater, the NY International Fringe Festival and other downtown venues in New York, as well as in Chicago, Los Angeles and London. Participants have included diverse talents from all levels- from Tony, Oscar and Pulitzer Prize winners to emerging talent and high school students. http://www.24hourplays.com/.
Urban Arts Partnership is a not-for-profit cultural organization, founded in 1991, with the belief that art is essential to human development, education and culture. By supporting underserved schools and communities, Urban Arts Partnership inspires, enlivens and enriches students' educational experiences with the in-depth study of an art form. Through a dynamic range of programs including playwriting, theatre, film and documentary, animated music video production, instrument building, playwriting, science cartooning, dance performance and spoken word, Urban Arts Partnership empowers youth to develop the creative and analytic impulses that will serve them as students, professionals and responsible citizens. The organization's meaningful partnerships with schools and communities develop students' potential to better understand essential academic content while supporting their social and emotional growth. Urban Arts Partnership and The 24 Hour Plays piloted The 24 Hour Plays in the Schools last June and are excited to continue the program this academic year. www.urbanarts.org
For over 100 years, Montblanc has embraced the traditions of lasting value and exquisite craftsmanship. The company's uncompromising principles of design, style, quality and workmanship have allowed them to create heirloom collections that are passed from generation to generation. The iconic Montblanc Star is a symbol of excellence - the pinnacle of luxury writing instruments, timepieces, jewelry and leather - and the brand has made an enduring commitment to encourage excellence through cultural advancement. Montblanc is pleased to partner with the 24 Hour Company and Urban Arts Partnership to bring arts and culture to the city's youth. www.montblanc.com
Photos by Walter McBride/Retna Ltd.
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