Photo Coverage: Helena Christensen is the Face of NYDJ
By: Jennifer Diamond
Not Your Daughter's Jeans, which is now called NYDJ, hired supermodel Helena Christensen as its new face. This marks a major departure for the department-store brand, which has never had a "known personality" in its seasonal ads before or advertise on television.
Christensen, who at 44 is right in the NYDJ target age group, and of course looks fantastic in the ads. Can't wait to see more of the brunette beauty!
About NYDJ:
The reason why women rave about NYDJ? Our exclusive Lift Tuck Technology, designed to make you look and feel a size smaller. A patented criss-cross panel helps flatten in the front, while lifting and smoothing in the back. It works so well, we recommend that you order a size down from what you normally wear. The rise hits just slightly above the natural waist to provide not only a slimmer silhouette, but also comfort without gapping at the waistband.
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