Photo Coverage: Fierstein et al. Announce 2011 NYC Tourism Boost Plan

Yesterday, January 10, Broadway star Harvey Fierstein and celebrity chef David Burke joined Deputy Mayor for Economic Development Robert Steel, NYC & Company CEO George Fertitta and corporate partners American Express, American Airlines and AT&T to announce the latest marketing and promotional campaigns to drive tourism and boost the local economy during the historically slow travel months of January and February. The event was held at R Lounge at the Renaissance Hotel Times Square. 

BroadwayWorld was on hand and brings you photo coverage below.

Winter programs include the City's first-ever Broadway Week, which offers 2-for-1 tickets and the chance to win Broadway tickets for an entire year, the Get More NYC(tm) campaign, the return of the On the House Off-Broadway promotion and NYC Restaurant Week Winter 2011.

These programs, created by NYC & Company, New York City's official tourism, marketing and tourism organization, build on New York City's record-breaking year for tourism and will help achieve Mayor Bloomberg's goal of welcoming 50 million annual visitors by 2012.

Photo Credit: Peter James Zielinksi

NYC Deputy Mayor for Economic Development Robert Steel, celebrity chef David Burke, Harvey Fierstein and NYC & Company CEO George Fertitta

Harvey Fierstein

David Burke, Robert Steel, and George Fertitta

George Fertitta

David Burke, Robert Steel, and George Fertitta

David Burke, Robert Steel, and George Fertitta

David Burke and Harvey Fierstein

David Burke and Harvey Fierstein

David Burke and Harvey Fierstein

Robert Steel, David Burke, Harvey Fierstein, and George Fertitta

David Burke and Harvey Fierstein

Robert Steel, David Burke, and George Fertitta

Robert Steel, David Burke, George Fertitta, and Harvey Fierstein

David Burke