New Tiffany & Co. Ad Features Real-Life Gay Couple from NYC

With its new engagement ad, Tiffany & Co. has become the latest brand to feature a same-sex couple in its ads. What makes this ad unique is that the company chose to cast a real-life couple rather than models.

The campaign also features six other scenes of couples at various stages in their relationships.

Linda Buckley, Tiffany & Co. vice president of North American PR, said in a statement to ELLE.com, "Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms. The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign."