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Neil Patrick Harris Joins LG Electronics' 'Art of the Pixel' Campaign

Emmy and Tony Award-winning actor, producer, director and modern art enthusiast Neil Patrick Harris is teaming up with LG Electronics USA to help recognize some of the nation's top art students through the new media competition: The Art of the Pixel: Powered by LG Ultra HD 4K and OLED TV. Students from nine art schools across the country will be submitting their digital masterpieces through July 13 for a chance to win prizes for themselves and their schools*.

Harris will act as artistic advisor and ambassador for The Art of the Pixel program, lending advice, encouragement and inspiration in various ways to both the students and LG over the summer. He is a contemporary art collector and supporter, as well as a regular fixture at major art events such as Art Basel, Art Platform and Armory Fair.

"I have an enormous respect for young artists who are out there taking chances and pushing boundaries with their work," said Harris. "As an avid collector, I'm excited to see how advances in display technology open the door to a whole new art form and a whole new generation of digital artists."

"Neil Patrick Harris' passion and dedication to the arts makes him the perfect advisor for The Art of The Pixel," said William Cho, President of LG Electronics USA. "We value his expertise as a collector and patron of the arts and appreciate his role in advising the schools and students creating next-gen art using LG screens as a digital canvas."

Finalists from each participating school will be announced in August. The program will culminate with an art gala event in New York City in September where Harris will help announce the winner and LG will provide more than $250,000 in student and university awards.

Participating schools are: the California Institute of the Arts (CalArts), Laguna College of Art and Design (LCAD), Maryland Institute College of Arts (MICA), Pacific Northwest College of Art (PCNA), Parsons The New School for Design, Pratt Institute, Rhode Island School of Design (RISD), San Francisco Art Institute (SFAI) and School of the Museum of Fine Arts, Boston (SMFA).

The New Canvas: Ultra HD ** and OLED TVs
As the first to introduce Ultra HD TV to the United States and as the industry leader in OLED TV, LG is uniquely positioned to provide the canvas for today's digital artwork with its latest display technologies. LG's Ultra HD TVs offer increased resolution more than 8 million pixels which means the finer details of artists' work will come to life with incredible clarity and brilliant detail as compared to Full HD displays. LG's OLED TVs offer incredible color accuracy and an infinite contrast ratio for brighter, more vibrant images. In addition to providing the ultimate display technology, LG OLED TVs offer an elegant design with a remarkably slim bezel and super-slim screen depth.

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