Kleinfeld Launches Mobile Website

Kleinfeld, the leader in bridal fashion, announced the launch of a dedicated mobile website and the redesign of the desktop homepage. Now, when visiting kleinfeldbridal.com from a smart phone or tablet, the accessibility is fast and simple. "With over 5 million unique visitors annually, we wanted to improve the gown search process," said Terry Hall, Kleinfeld Fashion Director. "Instead of waiting 15-20 seconds for the full desktop web site to download to a mobile phone, our new mobile site loads in less than 6 seconds helping brides focus on searching instead of waiting."

Whether brides-to-be are on a mobile device or desktop, Kleinfeld ensures a fast, user-friendly experience. When visiting kleinfeldbridal.com from a mobile device, the accessibility is fast and simple - search, save, comment on gowns, book appointments and find out about upcoming trunk shows quickly through a touch-centric user interface. "Kleinfeld Co-Owner, Mara Urshel explained, "We didn't want to just create a mobile site. We wanted to create one of the best mobile sites in the bridal retail industry for finding your perfect wedding dress - and I believe we've achieved this."

As part of a larger redesign underway on the Kleinfeld website, the homepage re-launch provides an updated look featuring improved navigation, more interactive content and greater emphasis onKleinfeld Exclusive gowns from Dennis Basso, Pnina Tornai, Alita Graham and Mark Zunino. The homepage also flaunts fun new features for brides including video of Exclusive Bridal Runway Shows and real Kleinfeld brides sharing their Kleinfeld experience, shopping tips and photos from their weddings. The latest web improvements continue to demonstrate Kleinfeld's industry leadership and commitment to their customers.

About Kleinfeld Bridal

Founded in 1941, Kleinfeld is the largest luxury bridal retailer in the world, carrying an unparalleled selection of American and European designer gowns. The 35,000 square-foot flagship salon is located in the heart of Chelsea, New York City and is host to TLC's hit show, Say Yes to the Dress. Kleinfeld, the leader in bridal fashion, is owned by Ronald Rothstein, Mara Urshel and Wayne Rogers of M*A*S*H fame.

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