"Revealing" features several social experiments like dressing a suburban soccer mom head to toe in couture clothing including Christian Louboutin shoes and a Birkin bag. The show reveals if her new duds serve her well or cause her problems with the people in her community.
Zee declined to reveal the themes for the three future specials but said, "They'll be equally provocative and thoughtful." Zee, creative director of Elle, said his time is split 50-50 between the show and the magazine. "I'm the executive producer of 'Revealing' and I've been doing a lot behind the scenes," he said. "I'm getting this up and running."