Jason Derulo Opens Cotton's 24 Hour Runway Show

Multi-platinum recording artist and international Pop superstar Jason Derulo will perform his top singles LIVE at Cotton's 24 Hour Runway Show. With more than 45 million records sold worldwide and 1.4 billion views on YouTube, the Florida native will return to the shores of South Beach to entertain online viewers and local attendees at the must-see Cotton fashion feat of the year. The world's longest runway show will take place in South Beach, Miami beginning Friday, November 7, at 8 p.m. EST, through Saturday, November 8 at 8 p.m. EST.

The entertainment at Cotton's 24 Hour Runway Show will also feature the talents of Electro Soul recording artist Fantine. Promising to bring a contiguous set list, AcE aka Trey Smith, D.J. Irie, D.J. Chino, Aulden Brown and Jessica Who also will be working the turntables for the fashionable crowd. Led by Miami local J. Marcos, who has been described as having moves like Michael Jackson, the show will feature multiple performances by Videosync, a local dance fitness program. With the help of some of the entertainment industry's biggest names, runway show attendees will be brought to their feet while witnessing the ultimate event in the fashion industry.

After releasing his highest charting album this year, Talk Dirty, which includes five platinum singles and numerous top 10 hits, Jason Derulo will take the stage at Cotton's 24 Hour Runway Show on Friday, November 7, during the10:00 p.m. EST hour. Performing during the "Favorite Live Concert" moment, the superstar along with his backup dancers, will kick off the opening night of the runway show while bringing the moment's theme to life with songs such as "Talk Dirty" and "The Other Side."

With "The Moments of Our Lives" as this year's runway show theme, a different "cotton moment" will be celebrated each hour. In partnership with PEOPLE, a unique look will be seen on the runway every minute of the 24-hour event for a total of 1,440 cotton looks. The show also will be streamed online LIVE on TheFabricOfOurLives.com, PEOPLE.com, EOnline.com, PeopleEnEspanol.com, InStyle.com, Entertainment Weekly's EW.com, Essence.com, SouthernLiving.com and RealSimple.com. Hosts for this year's show include Giuliana and Bill Rancic, Jason Kennedy, Michael Yo, Scott Evans and Ellie Rodriguez.

Featuring more than 75 brands and designers, a complete line-up of Cotton's 24Hour Runway Show apparel partners can be seen at https://www.thefabricofourlives.com/24-hour-runway-show/show-line-up. For more information on Cotton Incorporated and Cotton's 24 Hour Runway Show, visit TheFabricOfOurLives.com.

About Cotton Incorporated:
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.

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