INDUSTRY: Social Insight Report - April 23rd - My Fair Lady and The Iceman Cometh Top Growth!

Top With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Bonus: Don't miss our Instagram takeover as the cast of My Fair Lady takes us behind the scenes of their cast recording session today!

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were My Fair Lady (18.04%), Summer (6.35%), The Band's Visit (5.67%), Mean Girls (4.21%) and Once On this Island (2.04%).

The top growing current Broadway plays were The Iceman Cometh (10.79%), Cursed Child (10.26%), Children Of A Lesser God (8.97%), Three Tall Women (3.07%) and Angels in America (2.51%).

Likes

The top growing shows this week on Facebook were Cursed Child (+73,295), Mean Girls (+1,703), Hamilton (+901), Anastasia (+742) and Summer (+641).

The shows with the least growth were The Phantom of the Opera (-611), Book of Mormon (-600), Wicked (-390), Kinky Boots (-83) and Chicago(-29).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Anastasia (+7,089), Mean Girls (+6,574), The Lion King(+3,887), My Fair Lady (+3,325) and Wicked (+3,094).

The Broadway shows which are down most being talked about on Facebook were Hamilton (-10,541), Cursed Child (-10,085), The Phantom of the Opera (-3,297), Kinky Boots (-3,228) and Come From Away (-2,694).

Check Ins Growth

The Broadway shows up in check ins for last week were Summer (+1,370), Cursed Child (+1,131), Hamilton (+1,111), Mean Girls (+1,064) and Kinky Boots (+1,044).

The top growing shows this week on Twitter were Cursed Child (+1,756), Hamilton (+1,628), Dear Evan Hansen (+781), The Band's Visit (+618) and Mean Girls (+506).

The shows with the least growth were Book of Mormon (-120), Chicago (+9), Rocktopia (+12), King Kong (+13) and Bronx Tale (+14).

The top growing shows this week on Instagram were Cursed Child (+6,712), Hamilton (+3,806), Mean Girls (+3,221), Wicked (+1,349) and Frozen(+1,205).

The shows with the least growth were Dear Evan Hansen (-15,077), Carousel (-8,756), Three Tall Women (+14), Play That Goes Wrong (+15) and King Kong (+15).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - My Fair Lady

Top Play - The Iceman Cometh