Skip to main content Skip to footer site map

Dreamer-Inspired Musical AMERICANO! Places Billboards in Times Square

Dreamer-Inspired Musical AMERICANO! Places Billboards in Times Square

Americano! - a groundbreaking, true-story musical on the life of a Dreamer debuting in Phoenix in January- has launched new billboards in New York's Times Square.

The Americano! billboards are being seen on two of Times Square's most iconic sign locations- the Nasdaq sign, the world's most famous billboard and the Thomson Reuters sign both of which are the cornerstones of the New Year's Eve Ball Drop. They are owned by Branded Cities. The promotion and marketing of Americano! in the home of Broadway is unique and unprecedented for an Arizona-based musical.

The musical debuts January 29th and runs until February 23rd at The Phoenix Theatre Company's Mainstage Theatre. Americano! is a centerpiece of The Phoenix Theatre Company's 100th Anniversary Season next year.

The musical is the true story of Tony Valdovinos and could be one of the most important and impactful American theatrical works of 2020. The production hopes to go to other U.S. cities following the initial run in Arizona.

The Phoenix Theatre Company is producing Americano! with Tony Award winning Executive Producer Ken Davenport and Scottsdale-based Quixote Productions (which is owned by public relations executive Jason Rose).

Tony is a DREAMer. His parents brought him to the United States from Mexico when he was 2 years old. Tony did not know that until his 18th birthday when the Camelback High School graduate tried to fulfill his childhood dream of serving his country by joining the U.S. Marine Corps.

Valdovinos' story is one of thousands of stories of Dreamers brought to America by their families at young ages. The U.S. Supreme Court heard arguments November 12th on the fate of the Deferred Action for Childhood Arrivals (DACA) program and President Donald Trump's bid to end the program protecting Tony and other Dreamers from deportation.

The musical was co-written by Michael Barnard, The Phoenix Theatre Company's Artistic Director and San Diego-based Jonathan Rosenberg. The production's creative team also includes award-winning author and former New York Times Bureau Chief Fernanda Santos and critically acclaimed, Austin-based singer-songwriter Carrie Rodriguez who is the show's composer. It is Rodriguez's first foray with a musical. Sergio Mendoza, a member of the band Calexico, is the shows' arranger. The cast of Americano! is 85 percent Latino.

Tickets for Americano! are on sale at www.phoenixtheatre.com. Shows take place in the Company's 378-seat Mainstage Theatre, January 29 - February 23 with the World Premiere on January 31. Also visit AmericanoTheMusical.com for more information.


BroadwayWorld Shop
Shop BroadwayWorld

Shop this season's new musicals! Get dressed up for a night at the theatre, or just a night at home, with merch from some of Broadway's biggest hits including SOME LIKE IT HOT, KIMBERLY AKIMBO, and more!

Start Shopping



Related Stories
Video: National Touring Company Of CATS Joins THE WRONG CAT DIED Podcast For 100th Episode Photo
Watch the 100th episode of Broadway Podcast Network's “The Wrong Cat Died,” featuring the cast of the US National Tour of CATS.

2-For-1 Tickets Now On Sale for NYC Off Broadway Week Photo
Tickets are now on sale for NYC Off-Broadway Week! The biannual program is celebrating its 14th year and will offer 2-for-1 tickets to 23 Off-Broadway shows from February 13 through March 5.

The Muny Announces 105th Season Creative Teams Photo
The Muny announced has announced the directors, choreographers and music director/conductors for The Muny’s 2023 Premier Season. See details about The Muny's season, and see how to purchase tickets.

Interview: Anna Uzele Breaks Down Her Powerful DEAR EDWARD Role Photo
Ahead of starring on Broadway in New York, New York, Anna Uzele is kicking off her busy year by starring in Dear Edward on Apple TV+. Watch a video of Uzele discussing what audiences can expect from the new series, the significance of her character's success, and what she enjoys the most about taking the leap from the stage to the screen.


More Hot Stories For You


2-For-1 Tickets Now On Sale for NYC Off Broadway Week Featuring TITANIQUE, Anthony Rapp's WITHOUT YOU & More2-For-1 Tickets Now On Sale for NYC Off Broadway Week Featuring TITANIQUE, Anthony Rapp's WITHOUT YOU & More
January 31, 2023

Tickets are now on sale for NYC Off-Broadway Week! The biannual program is celebrating its 14th year and will offer 2-for-1 tickets to 23 Off-Broadway shows from February 13 through March 5.

Marcia Milgrom Dodge, John Tartaglia, Lili-Anne Brown & More Join The Muny's 2023 SeasonMarcia Milgrom Dodge, John Tartaglia, Lili-Anne Brown & More Join The Muny's 2023 Season
January 31, 2023

The Muny announced has announced the directors, choreographers and music director/conductors for The Muny’s 2023 Premier Season. See details about The Muny's season, and see how to purchase tickets.

TAKE ME OUT Enters Final Week of Performances on BroadwayTAKE ME OUT Enters Final Week of Performances on Broadway
January 31, 2023

There are only 8 performances remaining of the 2022 Tony Award Winning Revival of a Play TAKE ME OUT! See how to purchase tickets.

Broadway Grosses: Week Ending 1/29/23Broadway Grosses: Week Ending 1/29/23
January 31, 2023

Grosses for all the Broadway shows for the week ending 1/29/2023.

Alyssa Fox Pens Essay on Her 13-Year Journey with WICKED- 'Keep Your Hope Alive'Alyssa Fox Pens Essay on Her 13-Year Journey with WICKED- 'Keep Your Hope Alive'
January 31, 2023

Alyssa Fox is set to take over the role of Elphaba in Wicked at Broadway's Gershwin Theatre beginning Tuesday, March 7th. A Dallas, TX native, Alyssa Fox is fulfilling a huge dream after being a member of the WICKED family for over 13 years. Read her emotional essay about finally taking over the role!