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Coach Names Stuart Vevers as Creative Director

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The search is over! Coach Inc. has named Stuart Vevers as it's new executive creative director. Vevers, the former creative director of Loewe, will report to Coach's president and chief commerical officer Victor Luis.

This news comes just two months after Coach's current president and executive creative director, Reed Krakoff, announced he would resign from the company to focus on his namesake label. Krakoff's contract with Coach will expire next June.

"The appointment of Stuart Vevers marks an important milestone in our brand transformation, currently underway," said Frankfort. "We are extremely pleased that he will be leading our strong creative team already in place, bringing his unique aesthetic and personal style to Coach. His depth and breadth of experience will be an invaluable asset to the business in general - and the design team in particular - as we continue to evolve the brand."

Vevers will be in charge of all creative aspects of Coach, including women's and men's design, brand imagery and store environment. Prior to his five-years at Loewe, Vevers served as creative director of Mulberry from 2005 to 2008. Vever's other experience comes from other luxury brands including Calvin Klein, Bottega Veneta, Givenchy and Luis Vuitton. In 2006, the designer won the British Council's Accessory Designer of the Year award.

"Stuart is recognized as one of the world's leading accessories designers. His passion, leadership skills, and broad luxury brand experience, focused on leathergoods, uniquely qualify him to lead the next chapter of Coach," Coach's Luis said. "I am confident that his creative expertise - grounded in accessories - will enable him to draw upon Coach's rich history to create innovative product and brand imagery, elevating the customer experience and creating a fuller expression of the brand."

"Coach is an exceptional brand and company that I've long admired for its rich heritage," Vevers added. "I am excited to drive Coach's next stage of transformation."

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, men's bags, women's and men's small leathergoods, footwear, outerwear, watches, weekend and travel accessories, scarves, sunwear, fragrance, jewelry and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach's website at www.coach.com. Coach's common stock is traded on the New York Stock Exchange under the symbol COH and Coach's Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.

Photo By Giovanni Giannoni


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